What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Ekemini E.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Dec 2025
Best tool for multi-platform management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It covers a wide range of social media platforms and tools, hence one can be everywhere/manage multiple platforms at once. Also, its ability to track competitor performance, .sentiment analysis about you and/or your competitors' brand, and conversations across blogs, forums, and even podcasts, makes it distinct.
What is your favorite aspect of this product?
The love the fact that I can manage multiple platforms from a specific point. Also, the integration of Canva for social media designs makes the entire management process quite seamless.
What do you dislike most about this product?
Hootsuite is quite expensive. I understand it has a large number of features. Maybe, there should be more affordable plans with adaptable features, else it would look like the platform is moving away from helping small creators and is focusing only on big corporations with massive budgets.. Also, the customer support should be more responsive and human, when one is paying a premium price at least, not being you're stuck talking to bots or waiting days for a real response.
What recommendations would you give to someone considering this product?
After sign up, explore and maximize the 30-day trial" with a real project. Use that time to test various features, check your impact/metrics weekly, and possibly get to know, within the first two weeks, if the time you save justifies the $99+ monthly price tag.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Mikeson R.
- Role: Industry Specific Role
- Industry: Transportation
- Involvement: End User of Application
Submitted Dec 2025
Powerful Tool for managing social media at scale.
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It stands out because it manages all social media tasks in one platform. It offers approvals workflows and strong team collaborations.
What is your favorite aspect of this product?
It saves time and makes coordination easier by keeping all social media accounts and teams in one single dashboard.
What do you dislike most about this product?
Dashboard can feel complex and overwhelming at first.
What recommendations would you give to someone considering this product?
I recommend taking time to learn the platform fully, as it has many powerful features that can be easy to miss at first.
Pros
- Enables Productivity
- Trustworthy
- Caring
- Saves Time
Pradhuman S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2025
Solid social media assistant
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite stands out for making it easy for multiple people to work on posts, get approvals, and respond to messages without confusion.
What is your favorite aspect of this product?
I like how Hootsuite clearly shows which posts are doing well and which are not so it is easy to understand and actually useful.
What do you dislike most about this product?
I think customer support replies could be faster.
What recommendations would you give to someone considering this product?
I think at first it might feel a bit complex, but once you get used to it, it becomes your daily social media partner.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
