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Heap, Inc.

Heap

Composite Score

7.5 /10

CX Score

7.7 /10

24 Reviews Write a Review

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Awards & Recognition

Heap won the following awards in the Website Analytics category

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1 Top Rated Capabilities

1 Top Rated Features

2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

6% Neutral

94% Positive

Pros

Respectful
Enables Productivity
Efficient Service
Trustworthy

Feature Ratings

Average 79

Data Visualization

Conversion Analysis

Customer Journey Modelling

Audience Demographics

Device and Browser Analytics

Audience Segmentation

API Framework

Social Media Analytics

Paid Search Integration

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

Average 78

Ease of IT Administration

Ease of Data Integration

Vendor Support

Breadth of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Quality of Features

Also Featured in...

Digital Analytics

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Heap Reviews

Gabe R.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Great product and quality but complex

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Price, the ease of use on the development/engineering side and the support from their team and the CSM/Account Executive team

What is your favorite aspect of this product?

the integration with a centralized data warehouse makes it convenient to extract information and merge on other systems to implement business intelligence modeling

What do you dislike most about this product?

that reporting inside heap gets confusing especially as data is required from third party integrations since there is no complete control on the logic

What recommendations would you give to someone considering this product?

Use heap to track user behavioral data, extract the data and merge it into a centralized data warehouse for more control and logic implementation on business data analizis

Pros

Efficient Service
Respectful
Helps Innovate
Reliable

Cons

Slower Product Innovation
Under Delivered

Heather K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Easy to use for analysts and clients!

Likeliness to Recommend

7 /10

What differentiates Heap from other similar products?

Heap is very easy for analysts to use and quickly generate insights. I’ve been in many working meetings with a product owner, UI/UX lead, etc. and have been able to answer questions during the meeting. With the previous tool we were using, I had to take notes on the question and get back to them. Heap allows us to keep moving forward and making progress. Defining new events in Heap is fairly straight-forward and no need for a developer. Also, clients in Marketing and other areas have been able to modify and create reports, something they were unable to do with other similar products. The user interface is very intuitive and friendly.

What is your favorite aspect of this product?

My favorite part of Heap is how quickly I can create reports and generate insights.

What do you dislike most about this product?

Some of the visuals (graphs) aren’t my favorite, but it’s easy to bring the data into Excel or Tableau to create my own.

What recommendations would you give to someone considering this product?

Talk to others who have used it, consider integrations with Heap vs AA/GA, etc.

Pros

Respectful
Reliable
Performance Enhancing
Enables Productivity

Agung W.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Easy to use - In depth analytics!

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

Easy to use and less complicated in comparison to Google Analytics.

What is your favorite aspect of this product?

User-friendly UI

What do you dislike most about this product?

Lack of customization and intergration with Google Ads.

What recommendations would you give to someone considering this product?

If you are looking to find out the journey of customers, this is your best bet.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

How We Deliver

Events

Heap

What is Heap?

Company Details

Need Assistance?

Awards & Recognition

Heap Ratings

86 Likeliness to Recommend

97 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Heap?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Also Featured in...

Digital Analytics

Heap Reviews

Gabe R.

Great product and quality but complex

Likeliness to Recommend

Pros

Cons

Heather K.

Easy to use for analysts and clients!

Likeliness to Recommend

Pros

Agung W.

Easy to use - In depth analytics!

Likeliness to Recommend

Pros

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Schedule Your Call

1
Since last award

1
Since last award

Feature Ratings

Data Visualization

Conversion Analysis

Customer Journey Modelling

Audience Demographics

Device and Browser Analytics

Audience Segmentation

API Framework

Social Media Analytics

Paid Search Integration

Search Engine Optimization

Customer Value Analysis

Vendor Capability Ratings

Ease of IT Administration

Ease of Data Integration

Vendor Support

Breadth of Features

Business Value Created

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Quality of Features