What is Haptik?
Jio Haptik has pioneered AI-powered innovation since 2013, processing 15 billion+ conversations and 10 million+ transactions in 100+ languages for businesses globally. Haptik has two lines of products - Contakt & Interakt - that respectively enable enterprises and SMBs to solve their customers’ biggest pain points. Contakt is an LLM-first customer experience suite comprising AI Assistant, Agent Co-Pilot, and Intelligent Analytics. Interakt is an AI-enabled CRM for SMBs to manage their business on WhatsApp. The company recently won the award for “Tech Startup of the Year” in the AI category at Entrepreneur India Awards 2023.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
100 Plan to Renew
75 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Haptik?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Artificial Intelligence Engine
Workflow Processing
Intent Extraction
Translation
Learning and Adaptability
Personalized Service
Retrieval augmented generation
Leads Generation
Natural Language Processing
Generative AI
Other Integrations
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Vendor Support
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Also Featured in...
Haptik Videos
Introducing Contakt - A Generative AI CX Suite by Jio Haptik
Haptik Reviews
Newton M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2025
Reliable, AI-Powered Conversational Platform
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik provide tailored made solutions for yor personalised needs
What is your favorite aspect of this product?
The detailed team dedicated to support
What do you dislike most about this product?
They use a common template for almost all their customers hence alot of commonality
What recommendations would you give to someone considering this product?
Great for converstion when it comes to sales and customer support
Pros
- Acts with Integrity
- Saves Time
- Client Friendly Policies
- Fair
Akesh J.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Aug 2024
Good product with good features
Likeliness to Recommend
What differentiates Haptik from other similar products?
Ease of use and integration capabilities with a great team behind it.
What is your favorite aspect of this product?
Integration capabilities and ease of the product
What do you dislike most about this product?
Nothing as such, they are a good team and have a good product.
What recommendations would you give to someone considering this product?
Go for it, you will get the best outcomes possible.
Pros
- Acts with Integrity
- Generous Negotitation
- Transparent
- Helps Innovate
Emilia W.
- Role: Industry Specific Role
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2026
AI Chatbot Platform That Improves Customer Support
Likeliness to Recommend
What differentiates Haptik from other similar products?
Haptik stands out with its AI-powered chatbots, omnichannel support, and workflow automation. As a Network Support Coordinator, I appreciate how it helps automate routine customer interactions while integrating smoothly with existing support systems.
What is your favorite aspect of this product?
The chatbot automation and easy conversation management are the features I value most. The platform reduces repetitive support requests, improves response times, and provides useful analytics to monitor customer interactions and bot performance.
What do you dislike most about this product?
Building advanced conversational workflows can require careful planning and testing. Some integrations and customizations may also need technical expertise, especially for more complex support environments.
What recommendations would you give to someone considering this product?
Haptik is a great option for organizations looking to automate customer support. I recommend starting with common support scenarios, refining chatbot responses using real user feedback, and integrating the platform with existing business systems for the best results.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
