
What is Google Forms?
Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
99 Plan to Renew
Up
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 94%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 96%
- Strategy & Innovation:
- 92%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Forms?
Pros
- Fair
- Reliable
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Mobile Support
Questionnaire Design/Survey Builder
Role and User Management
3rd-Party Integrations
Templates & Question Library
Data Analysis and Visualization
APIs and Integration
Customizable Branding
Branching and Logic
Multi-Channel Distribution
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Quality of Features
Ease of Data Integration
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
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Google Forms Reviews

Cindy K.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jul 2025
Love it better than any other survey platform
Likeliness to Recommend
What differentiates Google Forms from other similar products?
Google Forms is ideal for individuals or teams that need a fast, free, and collaborative way to collect structured information, especially if they’re already using Google Workspace. It may lack the advanced branding or analytics of premium tools, but it excels in reliability, ease, and integration.
What is your favorite aspect of this product?
My favorite aspect of Google Forms is its real-time integration with Google Sheets. This feature turns every response into instantly analyzable data without needing to export or import anything manually. Whether you're running a survey, collecting registrations, or managing internal requests, you can immediately apply filters, create pivot tables, or build dashboards—right from the linked sheet. It makes data collection actionable in seconds, which is especially powerful for teams making fast decisions. That seamless flow between form and spreadsheet is what truly sets Google Forms apart in terms of utility and efficiency.
What do you dislike most about this product?
What I dislike most about Google Forms is its limited customization and branding options. While it offers basic themes and the ability to add a header image, you can’t fully control layout, font styles, or advanced visual design—especially compared to tools like Typeform or Jotform, which allow for highly polished, on-brand experiences. This makes Google Forms feel a bit generic or informal, especially for external-facing surveys or client interactions where a strong visual identity matters. In short: it’s functional and efficient, but lacks the design flexibility to make forms truly visually engaging.
What recommendations would you give to someone considering this product?
1. Use It When Simplicity and Speed Matter 2. Leverage the Google Sheets Integration 3. Keep Branding Expectations Modest
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Benjamin F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Simple survey forms.
Likeliness to Recommend
What differentiates Google Forms from other similar products?
Google Forms features are few and simple to use compared to JotForm features, It is straightforward.
What is your favorite aspect of this product?
I like the Google forms because it easily links with google sheet therefore allows to create other projects from google sheets. You can add a member or groups while sharing the created survey.
What do you dislike most about this product?
Google forms is really easy to deal with.
What recommendations would you give to someone considering this product?
Google form is straightforward and simple to create, manage surveys and provides responses from the participates in surveys in allocated time.
Pros
- Helps Innovate
- Efficient Service
- Respectful
- Altruistic

Jeremiah A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Simple, Efficient, but Limited for Advanced Needs
Likeliness to Recommend
What differentiates Google Forms from other similar products?
Google Forms stands out for its simplicity and seamless integration with Google Workspace. It’s easy to create surveys, quizzes, or forms, and all responses are instantly collected in Google Sheets for easy analysis—no extra setup needed.
What is your favorite aspect of this product?
My favorite aspect of Google Forms is how effortlessly it connects with Google Sheets, making it super easy to collect, view, and analyze responses in real time.
What do you dislike most about this product?
What I dislike most about Google Forms is its limited design and customization options. You can’t do much to change the look or make your forms visually unique.
What recommendations would you give to someone considering this product?
If you're considering Google Forms, it’s perfect for simple surveys or quick data collection, especially if you’re already using Google Workspace.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features