Google Analytics

What differentiates Google Analytics from other similar products?

It is very effective for marketing and engaging clients.

What is your favorite aspect of this product?

It gives us clear data on the number of clients who visits our website.

What do you dislike most about this product?

The functionality is always good.

What recommendations would you give to someone considering this product?

I recommend this great tool to any organization for website and client management.

What differentiates Google Analytics from other similar products?

One of the things that greatly differentiates Google Analytics compared to other web traffic analysis platforms, is that Google Analytics is capable of creating graphs and automatic reports of all the information obtained in relation to the traffic obtained, unlike platforms such as Zoho Analytics, which only reflects the figures obtained in clicks, sales and visits, but does not create graphs or automatic reports that help the analysis of the information obtained from web traffic. This functionality of Google Analytics saves me a lot of time, since I do not have to perform the web traffic analysis process manually.

What is your favorite aspect of this product?

One of the things that I like the most about Google Analytics, is the accounting of clicks, and the entry of customers in the ads on the web, I consider that Google Analytics accounts for all this very well, and helps to obtain more organic web traffic. There are other platforms that do not count these clicks very well within the web page. Another thing that I love is that it has a perfect flow of behavior, which is capable of monitoring all the activity of the client or user within the web, in order to know what content was the one that most interested the user.

What do you dislike most about this product?

The only negative factor that for me exists in Google Analytics, is that the platform does not give me the possibility of reprocessing the information, this forces me to be very careful with any movement that I make within the web, when creating filters of web segmentation or when editing customer profile information, in short, the editing processes of the web administration are irreversible. It would be fantastic to be able to correct any type of errors within the web administration, this would help me to have a less frustrating job, which does not force me not to make mistakes within the editing process in the web segmentation.

What recommendations would you give to someone considering this product?

I consider Google Analytics to be a really great platform, it has no negative functionalities, its web monitoring process is really fantastic, and it would be a perfect platform for any company that needs to closely monitor web behavior and customer interaction. . Google Analytics works in real time, which helps that the data can be collected in less time and later, can be analyzed in a matter of seconds. Google Analytics counts visits, clicks and sales very well, therefore, having exact information about web behavior will be very simple.

What differentiates Google Analytics from other similar products?

Through Google Analytics you can understand in more detail the behavior of users within a website, this allows you to see changes and helps a lot to follow trends, it improves many aspects that helps business growth. Google Analytics much simpler to use compared to other analysis software. The data obtained from the traffic is done in real time, others have to wait a time for completion to be able to receive the complete data. It is more effective to be able to apply the marketing correctly and to determine that it works or not.

What is your favorite aspect of this product?

I can know the keywords or phrases that most people are searching, so I can facilitate improving marketing according to what consumers are looking for. It is very easy to measure performance after applying those keywords, see if there was a progress or not after making changes. I can see the user type when I track the web sites in real time and I can also measure the traffic according to their location. With this platform I can also know the bounce rate of a session being able to know if the written content had a great impact or not as well as I can measure the duration of the session.

What do you dislike most about this product?

I can only say that it can be a bit overwhelming to get used to Google Analytics on your own, so you have to take courses or practice in order to use its tools correctly. You could say that it has a very long learning curve, but it is not an impediment to not using Google Analytics.

What recommendations would you give to someone considering this product?

I recommend Google Analytics since they are completely immersed in marketing thanks to the fact that it allows you to see clearly what people are looking for, this gives the ability to improve the content and also see if something works or not. Before starting with Google Analytics, I would recommend taking a short course to understand its functions in order to take advantage of this platform and not just scratch the surface.