What is Google Analytics?
Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
98 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Split Testing
Personalization/Audience Targeting
Multivariate Testing
Server Side Testing
Integrations
Analytics and Reporting
Feature Flagging
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Quality of Features
Ease of Customization
Breadth of Features
Ease of IT Administration
Vendor Support
Usability and Intuitiveness
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Product Analytics
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Website Analytics
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Customer Intelligence
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Google Analytics Reviews
Sidra A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Powerful analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out with its comprehensive data collection, seamless integration with Google products, and customizable reports.
What is your favorite aspect of this product?
It allows detailed tracking of user behavior and traffic sources.
What do you dislike most about this product?
Once you reach certain thresholds, Google starts sampling data, which can lead to inaccuracies or less reliable insights.
What recommendations would you give to someone considering this product?
With the shift to Google Analytics 4, it's wise to start using it now to familiarize yourself with its event-based model and improved cross-platform tracking, as it’s more aligned with modern user behavior across devices.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Saves Time
Nilesh K.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2024
"Enhances the way we make business decisions."
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics differs from other software due to its extensive reporting capabilities and customized interface. It offers a wide range of dimensions and metric options that we may tailor to your own company requirements.
What is your favorite aspect of this product?
It provides a lot of specific information about the user interface in the website; it is very easy to apply the code for the fundamental details about the visitors; goal setting and tracking is extremely beneficial.
What do you dislike most about this product?
Exorbitant prices—it would be preferable if they could be somewhat justified.
What recommendations would you give to someone considering this product?
Register for a new account. Overall, it's simple to use, and in the following three to six months, it can genuinely help you boost your company's revenue by 10% or more
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
Agnes k.
- Role: Consultant
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Sep 2024
User friendly and easy to use.great product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very reliable and efficient.the google analytics interphase is user friendly and requires little training to understand.
What is your favorite aspect of this product?
The reliability
What do you dislike most about this product?
The speed of operation
What recommendations would you give to someone considering this product?
I would recommend that they use it for product analytics since it is good in data analysis and interpretation
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy