What is Emplifi Social Marketing Cloud?
From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale. Deliver authentic content at scale and boost engagement across your social media channels with best-in-class social media management tools and AI-powered capabilities.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
96 Plan to Renew
Up
1
Since last award
82 Satisfaction of Cost Relative to Value
Up
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 91%
- Conflict Resolution:
- 94%
- Strategy & Innovation:
- 94%
- Service Experience:
- 97%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Emplifi Social Marketing Cloud?
Pros
- Performance Enhancing
- Effective Service
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Response Management
Campaign Execution
Social Post Archival
Trend Analysis
Social Moderation and Workflow Management
Social Asset Management
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Quality of Features
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Emplifi Social Marketing Cloud Reviews
Taylor M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jul 2023
Robust product with impactful features
Likeliness to Recommend
What differentiates Emplifi Social Marketing Cloud from other similar products?
Emplifi gives your digital marketing team full control of your social media marketing program. With their completely customizable dashboards, marketers have access to their full analytics without having to go to multiple data sources. I would highly recommend Emplifi to any business looking to empower their social media marketing teams.
What is your favorite aspect of this product?
The customizable dashboards make reporting incredibly easy and effective.
What do you dislike most about this product?
The influencer tool comes with an additional cost.
What recommendations would you give to someone considering this product?
Ensure your social media programs are robust enough to justify the high cost. If you aren't managing multiple brands or your social team lacks resources, Emplifi might be too robust of a tool for you. But if you are ready to invest in your social program and want to measure the results effectively, Emplifi is a phenomenal tool.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jul 2025
Easy, Organized
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Daniela B.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jul 2025
Robust Tool With Diverse Features
Likeliness to Recommend
What differentiates Emplifi Social Marketing Cloud from other similar products?
Emplifi offers a more comprehensive feature set compared to many of its competitors. One of its key differentiators is the strong access governance system, which makes it ideal for teams that require clear roles and permissions. The platform also provides flexible and detailed dashboards for performance tracking. It is a tool that can be of good use for teams with very different necessities.
What is your favorite aspect of this product?
The dashboards and reporting capabilities are my favorite aspects. They are highly customizable and include a lot of metrics to work with, which makes performance tracking and data analysis much more effective than using other dashboard tools or native analytics from social media.
What do you dislike most about this product?
The usability can be a bit challenging for beginners or people who are not familiar with social media management tools. There’s a learning curve, especially when trying to explore the more advanced features and creating reports.
What recommendations would you give to someone considering this product?
I recommend clearly identifying which features of the platform will be most useful for your team. Emplifi is a strong choice if there’s a business need for multiple functionalities in one place — especially for teams that require advanced reporting, governance, and monitoring.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
