What is Emplifi Social Marketing Cloud?
From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Emplifi Social Marketing Cloud?
Pros
- Performance Enhancing
- Effective Service
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Social Response Management
Trend Analysis
Campaign Execution
Social Moderation and Workflow Management
Social Post Archival
Social Asset Management
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Business Value Created
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Emplifi Social Marketing Cloud Reviews
Francesca N.
- Role: Consultant
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted May 2022
Easy to use, great data visualisation
Likeliness to Recommend
What differentiates Emplifi Social Marketing Cloud from other similar products?
Good data visualisation Easy compare
What is your favorite aspect of this product?
Data visualisation
What do you dislike most about this product?
Sentiment analysis
What recommendations would you give to someone considering this product?
Consider enterprise package
Pros
- Continually Improving Product
- Performance Enhancing
- Efficient Service
- Includes Product Enhancements
Cons
- Commodity Features
Jeremy C.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
A good all-rounder but light in some areas
Likeliness to Recommend
What differentiates Emplifi Social Marketing Cloud from other similar products?
Its simple, intuitive layout and navigation system is a nice feature. But for me the key differentiator is its knowledgeable and friendly CSM / support team - in a world where there are 101 different tools for analysing social data, having that trustworthy human contact is critical.
What is your favorite aspect of this product?
The workflow is nice, the layout is nice and the navigation between features is easy and well thought-out. It can do a number of data collection, representation and analytical jobs which is good if you are looking for a solution that has a 'one-stop-shop' approach to managing social output, the collection of response data and analysis. However if you're looking for something that offers more deep-dive into each area, or simply a more focused views on one or two particular areas (ie social listening or influencer data) then you may want to look elsewhere
What do you dislike most about this product?
Total availability of data is always a bug-bear with social listening tools. Having complete access to all of the key social networks - both established ones like Facebook, or newer ones like Snapchat or TikTok - is crucial. But not only that, having access to a sensible archive of social data is also fundamental. Some tools are better than others on this so bear this in mind for your needs. This tool is OK on data sources, but check what your requirements are before committing.
What recommendations would you give to someone considering this product?
For someone looking to get quick, insightful data in a breadth of measurement areas, then I think this tool is hard to beat. After all it offers to help you glean KPIs and insights from social data as well as management and scheduling features. I would recommend though that each of the product areas on offer via the platform truly deliver what you need or expect from the tool. Just be mindful that when it claims to be able to do 'community management' or 'content intelligence', are the results you're seeing exactly what you require? Are they deep enough for you to do your job? If so, great!! If not, carry on with your research.
Pros
- Client Friendly Policies
- Helps Innovate
- Continually Improving Product
- Reliable
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2022
Fantastic product. Very useful dashboards.
Likeliness to Recommend
Pros
- Enables Productivity
- Saves Time
- Respectful
- Client Friendly Policies
Cons
- Charges for Enhancements
- Under Delivered
