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Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Respectful
  • Security Protects
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Marketing Workflow Management

85

Marketing Analytics

85

Email Marketing Automation

84

Marketing Asset Management

83

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

86

Ease of Implementation

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

81

Breadth of Features

79

Availability and Quality of Training

79

Ease of IT Administration

78

Vendor Support

77

Dynamics 365 Customer Insights Reviews

Charlie B.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

An all-in-one marketing solution

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The programmer includes common marketing templates. These are excellent starting points. This is a component of Dynamics 365. the wide range of its powers. It offers a "stream" or "feed" of all required events and conversations with Employers. Even better, it can be done with a single button press. It is capable of communicating with a wide variety of items. Very adaptable to our process requirements.

What is your favorite aspect of this product?

It offers a tool called the Rich Dashboard, which provides many features for managing and interacting with your customers. It is a terrific tool for marketers and marketing departments since it enables them to gather potential customers and nurture leads by interacting with them and learning about their needs and expectations. It is quite helpful to deliver customers who have chosen your brand from the search results fresh product updates and campaigns like DM.

What do you dislike most about this product?

There needs to be a task flow in place. The flow of the process is nonexistent. It is clunky, glitch, multi-lifting of information, lost information, useless notifications, and there isn't anyone who knows how to get it to work; even the so-called experts don't know how to get it to work. The basic license has a very little restriction on the number of interactions; however, buying more interactions is expensive.

What recommendations would you give to someone considering this product?

You may use it without experiencing any difficulties and improve the quality of your everyday work because the link with the Office products you are used to using is highly fluid. It offers real-time client data that enables more effective communication. It can also be integrated with additional third-party applications. Finally, it has improved my marketing department's overall productivity. Utilizing built-in product features supports multiple organizational functions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Lia D.

  • Role: Public Sector
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A platform for Streamlined Relationship Management

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

This CRM platform has several dashboards, is extremely customizable, makes it simple to watch the sales process from beginning to end, and is reasonably priced, most intriguingly. The product's layout is incredibly self-explanatory, especially for first-time users. The developers made it simple for us to change some elements to make the interface more usable for our complete team.

What is your favorite aspect of this product?

The information flow inside the business improves due to centralizing consumer knowledge, and simultaneous consumer outreach is achievable if a high-quality sales plan is created. The help you need is available with Microsoft Dynamics 365 Marketing. It comes in the form of highly skilled and accommodating customer support specialists available twenty-four hours a day, seven days a week. Additional functions include Customer Data Management, Lead Management.

What do you dislike most about this product?

Features are "hidden," the user is not accustomed to them, and the data is presented poorly graphically. When under a lot of stress, the system can sag; there is no obvious way to boost efficiency. Requires a time and resource commitment. Still, certain features need to be made available. Occasionally, simple topics on the platform are only available in plain text.

What recommendations would you give to someone considering this product?

Strong product with a variety appropriate for beginners to specialists. There are several integration options. I'll be honest here because there are many advantages: Excellent value; it offers account management resources. The user experience is also good because you can observe how quickly the product grows better and better. Additionally, it aids in learning precisely what our goods and services entail.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Holly A.

  • Role: Public Sector
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Microsoft winning the game again.

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It keeps track of all the worker's details, including talents and hardware tools that are available. It facilitates business operations decision-making and speeds up and greatly simplifies the business job process. Additionally, it enables for user customization, which is beneficial for meeting business and process requirements.

What is your favorite aspect of this product?

It enables for user customization, which is helpful in meeting operational and business requirements. It includes AI-assisted robotic workflow features, makes it simple to produce leads through campaigns, mails, and phone calls, and allows you to automate the lead creation process. Everything is controlled, from creating leads to shutting them through Microsoft Dynamics 365.

What do you dislike most about this product?

Additionally, purchasing a genuine Dynamics 365 edition is rather expensive. To ensure that all types of businesses enjoy such solutions, I would prefer that they offer it at a fair price. Documents formatting issues happens time to time and restrictions on PDF creation, version management, and seamless update distribution to user devices also make us frustrated.

What recommendations would you give to someone considering this product?

The assistance they provide has consistently been excellent. They are prompt and responsive, and they have been easy to reach by every method we have tried, with the exception of call. They are concerned about collects. You can use Microsoft Dynamics CRM whether your organization is small, medium-sized, or huge.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing