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Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Respectful
  • Security Protects
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Marketing Workflow Management

85

Marketing Analytics

85

Email Marketing Automation

84

Marketing Asset Management

83

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

86

Ease of Implementation

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

81

Breadth of Features

79

Availability and Quality of Training

79

Ease of IT Administration

78

Vendor Support

77

Dynamics 365 Customer Insights Reviews

Anshul R.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Good product to use

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Advanced Reporting and Dashboards: Expand reporting capabilities to include more advanced data visualization options, predictive analytics, and customizable dashboards. E-commerce Integration: Make it easier for businesses with e-commerce operations to connect their online stores to Sales Cloud for unified customer data and order management. Advanced Sales Forecasting: Improve the accuracy of sales forecasting by incorporating external market data, economic indicators, and other relevant factors.

What is your favorite aspect of this product?

Multi-Language and Localization Support

What do you dislike most about this product?

nothing much to dislike other than pricing a lil bit higher

What recommendations would you give to someone considering this product?

Review every feature first then decide also compare with other product

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Unique Features

Cons

  • Less Performance Enhancing

Silvia D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

"It is used to make marketing simple and easy."

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

One of the great features of Microsoft Dynamics 365 is the likelihood of communication among the clients and users. It is very user-friendly tool. The interface of Microsoft Dynamics 365 makes it simple to record negotiations. It permits thorough segmented advertising lists, personalized email layouts, and management of subscription.

What is your favorite aspect of this product?

Generally, it provides an excellent interaction with different Dynamics items. It particularly helps us in setting up email marketing with different templates. Microsoft Dynamics 365 Marketing is highly appropriate for circumstances where a company have to deal with the client data that it has collected and share everything across the whole organization, so it is integrated and incorporated.

What do you dislike most about this product?

For forms, Microsoft doesn't offer HTML. They give a div that requires to be verified and you can actually feel the pain at this point. They give no canned option if you want to unsubscribe.

What recommendations would you give to someone considering this product?

You can find all the inventory frameworks in a single place. Recommended

Pros

  • Continually Improving Product
  • Reliable
  • Effective Service
  • Caring

Shadrach M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

Great Product, though a bit pricey

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Innovation, ease of Implementation and ease of Integration like D365 sales, AX and customer service.

What is your favorite aspect of this product?

Real time marketing

What do you dislike most about this product?

The design of the marketing/subscription list, users should be provided with varieties of methods to include list member. The current method allows adding one at a time, making it slow and exhausting when creating a list with multiple members.

What recommendations would you give to someone considering this product?

It's a great enterprise for your marketing team.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing