This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score

8.0 /10

CX Score

8.2 /10

72 Reviews Write a Review

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative

11% Neutral

88% Positive

Pros

Respectful
Security Protects
Client Friendly Policies
Fair

Feature Ratings

Average 84

Advanced Campaign Management

Marketing Operations Management

Marketing Workflow Management

Marketing Analytics

Email Marketing Automation

Marketing Asset Management

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Quality of Features

Breadth of Features

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Customer Intelligence

Translation missing: en.product_page.ratings.score 7.4

View Dynamics 365 Customer Insights in this category (opens in a new tab)

Dynamics 365 Customer Insights Reviews

Allan M.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2020

Great customer relation management tool

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Unlike other similar products, Microsoft Dynamics 365 for Marketing it is easy to customize to meet your needs.

What is your favorite aspect of this product?

My favorite aspect of this product is reporting functionality that helps you create the reports that you require without much struggle.

What do you dislike most about this product?

There is nothing I hate about this product since it served my needs well.

What recommendations would you give to someone considering this product?

I would recommend this product to businesses dealing with customer relations as it a good customer relation management tool.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Ami M.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2020

Easy to use, user friendly and intuitive.

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

I can't say because I've not used a similar product and I was not with the company when this was researched and implemented.

What is your favorite aspect of this product?

I like that its interface and core commands are intuitive and similar to other 365 products. It also integrates well with our existing software and systems because we primarily use 365 products.

What do you dislike most about this product?

I do wish the reporting was a bit easier to customize with this product. Its my favorite thing about other 365 based programs that we use, but I find it to be lacking in this one. However, I did only recently start using this, so I intend to contact tech support/customer service to get some guidance.

What recommendations would you give to someone considering this product?

As with any new product, make sure you compare the available options fairly and ensure that its compatible with existing servers and software. I'd recommend this mostly to existing 365 users looking to expand their use of the Microsoft product suite to enhance their business.

Pros

Efficient Service
Friendly Negotiation
Helps Innovate
Continually Improving Product

Sophia J.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2020

Marketing Automation with Microsoft

Likeliness to Recommend

10 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

The differences are very noticeable, I consider Microsoft Marketing as an option for small, medium and large companies, compared to hubspot is not much are expensive platforms that provide the best for an effective marketing automation process, from managing customers, bring new prospects, manage advertising campaigns within the cloud and social networks.

What is your favorite aspect of this product?

I like to make advertising campaigns quickly, with the configurable templates of this program I can create fabulous campaigns that I then send massively through the networks and by email, which I can manage within my dashboard in a quite advanced way.

What do you dislike most about this product?

I like everything about this program, the only thing is that to begin with it is too expensive, it should lower its acquisition fees so that customers can test its benefits more easily, although everything bad is overshadowed by its features and programs that make it undoubtedly good.

What recommendations would you give to someone considering this product?

you can adapt the marketing according to your business priorities, you can create and identify what kind of benefits you want from this program and adapt it to your work needs, make mass emails and have a list of customers that will always be available for work done.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

How We Deliver

Dynamics 365 Customer Insights

What is Dynamics 365 Customer Insights?

Company Details

Need Assistance?

Awards & Recognition

Dynamics 365 Customer Insights Ratings

84 Likeliness to Recommend

1 Since last award

95 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Dynamics 365 Customer Insights?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Dynamics 365 Customer Insights Reviews

Allan M.

Great customer relation management tool

Likeliness to Recommend

Pros

Ami M.

Easy to use, user friendly and intuitive.

Likeliness to Recommend

Pros

Sophia J.

Marketing Automation with Microsoft

Likeliness to Recommend

Pros

Title

1
Since last award

1
Since last award

2
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Operations Management

Marketing Workflow Management

Marketing Analytics

Email Marketing Automation

Marketing Asset Management

Advanced Data Segmentation

Community Marketing Management

Multi Channel Integration

Social Media Marketing Management

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Quality of Features

Breadth of Features

Availability and Quality of Training

Ease of IT Administration

Vendor Support