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Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


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Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Respectful
  • Security Protects
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Marketing Workflow Management

85

Marketing Analytics

85

Email Marketing Automation

84

Marketing Asset Management

83

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

86

Ease of Implementation

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

84

Ease of Data Integration

83

Ease of Customization

83

Quality of Features

81

Breadth of Features

79

Availability and Quality of Training

79

Ease of IT Administration

78

Vendor Support

77

Dynamics 365 Customer Insights Reviews

Sorina Meria S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Manage Marketing with Microsoft Dynamics 365

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Microsoft Dynamics 365 is actually a very dynamic software that caters almost all needs regarding sales and marketing, give them a name and they have it. You can easily manage retail and CRM services under one platform. It also eases the access by having it on windows as well Apps in mobile.

What is your favorite aspect of this product?

Microsoft 365 is never down because it has its presence globally in more or less 40 languages. You can buy it as a cloud based system or within your office premises as well. Many people usually know about this and I should call it a fact that it is very easily integrated with Microsoft Outlook. What I personally like about this CRM is that it is very easy to make reports on it and you can get desired reports in the same format or just by simply updating them.

What do you dislike most about this product?

This is for sure a great platform to work on and it has everything up to the mark but it comes at the cost of being very non-user friendly. Many people struggle to use it when they use it for the very first time and I think it’s quite difficult to use by people who are tech-friendly as well.

What recommendations would you give to someone considering this product?

This one is great for your organization in terms of efficiency and great results. You can improve the overall performance by getting a good CRM that will not let you down, if you can afford it then I must say do not compromise your results and wait any longer.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Effective Service

Akina E.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Microsoft Marketing 365-Works 360 degrees

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It enables a flawless integration with Microsoft Dynamics 365 and most importantly with LinkedIn that can be a jackpot when viewed in terms of marketing. Implementation of the software went as I expected.

What is your favorite aspect of this product?

The tools in Microsoft 365 are worth appreciating. It has very impressive integration with other dynamic software. Creating emails for marketing by the help of templates has become very easy. It can also be used to target particular prospects of clients to market news and events which are directly related to them.

What do you dislike most about this product?

Pricing depends on the number of contacts even if one is not marketing all of them, Existing marketing lists cannot be used again and this is one of the major drawbacks. Its user interface might seem complicated to some while it may not be difficult for those already using Microsoft Dynamics 365.

What recommendations would you give to someone considering this product?

It is appropriate to use if one is already using Microsoft Dynamics 365 for engaging clients. But it should be noted that it is not very suitable for large-scale enterprises where departments for marketing are separate and specific. Considering the pricing it might be expensive.

Pros

  • Helps Innovate
  • Reliable
  • Respectful
  • Generous Negotitation

Jose R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

A fantastic Microsoft-based CRM tool

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It has a blend of CRM plus ERP technologies that has helped us to run our business or corporation more easily. Artificial intelligence techniques may be used to evaluate and detect client behavior. We can know about our customers. It gives methods for increasing consumer involvement. It also provides for simple cost finance and economic management of our products, as well as the development of production techniques.

What is your favorite aspect of this product?

It's simple to link with Adobe Experience Cloud, in which we can organize and administer targeted business initiatives for our audiences or clients. We can organize projects personnel and schedule work with its autonomous task management tool. It is compatible with prominent internet and mobile networks. This has the same appearance like other MS software, so customers who have already utilized MS programs will find it simple to learn.

What do you dislike most about this product?

Using it for marketing is difficult. It is expensive in comparison to the functions and solutions that it provides. Its smartphone version may use some work. It might be challenging for somebody who is unfamiliar with the Microsoft suite.

What recommendations would you give to someone considering this product?

Appoint a Microsoft 365 expert to coach you as well as your team on how to use the software. In long-term, great practice will save a huge amount of time. It is highly recommended about any company looking to automate marketing strategies.

Pros

  • Effective Service
  • Helps Innovate
  • Continually Improving Product
  • Reliable