This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)
Dynamics 365 Customer Insights Logo
Dynamics 365 Customer Insights Logo
Microsoft Corporation

Dynamics 365 Customer Insights

Composite Score
8.0 /10
CX Score
8.2 /10
Dynamics 365 Customer Insights
8.0 /10

What is Dynamics 365 Customer Insights?

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Dynamics 365 Customer Insights won the following awards in the Marketing Platforms - Enterprise category

Filter By

Dynamics 365 Customer Insights Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dynamics 365 Customer Insights.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

95 Plan to Renew

86 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dynamics 365 Customer Insights?

1% Negative
11% Neutral
88% Positive

Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Acts with Integrity

Feature Ratings

Average 84

Advanced Campaign Management

87

Marketing Operations Management

86

Email Marketing Automation

85

Marketing Asset Management

84

Marketing Workflow Management

84

Marketing Analytics

84

Advanced Data Segmentation

83

Community Marketing Management

82

Multi Channel Integration

82

Social Media Marketing Management

78

Mobile Marketing Management

76

Vendor Capability Ratings

Average 81

Business Value Created

85

Ease of Implementation

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Ease of Customization

83

Ease of Data Integration

83

Quality of Features

81

Ease of IT Administration

79

Breadth of Features

79

Availability and Quality of Training

79

Vendor Support

78

Dynamics 365 Customer Insights Reviews

Bruno C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

It enables us to align our sales and marketing

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

An essential solution for commercial enterprise professionals. It publications the income representatives through the sales method. It allows pretty briefly quoting, providing the customer with a quick citation. Through advertising and marketing automation, it enables us to align our sales and marketing approaches. And it is easy to apply and intuitive to understand. Microsoft Dynamics 365 has the capability to provide whole and intelligent data. Its sales insight characteristic analyzes a massive amount of information and gives opportunities for the improvement of your consumer accounts. Its mobility makes cell packages are very exciting.

What is your favorite aspect of this product?

This platform offers an absolutely infinite range of integration talents. It’s clean to apply and it configures your specific wishes. It has powerful analytics and business intelligence.

What do you dislike most about this product?

Microsoft Dynamics 365 will now not offer a backup document of your facts. If you are not a CRM professional, customizing CRM may be complex and you can even spoil your environment. It’s tough to manage users and permissions because of the many customizations available.

What recommendations would you give to someone considering this product?

If you've got a commercial enterprise or in case, you are looking for something simpler and affordable so in my view, Microsoft Dynamics 365 is the high-quality answer to your enterprise.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Akina E.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Microsoft Marketing 365-Works 360 degrees

Likeliness to Recommend

8 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

It enables a flawless integration with Microsoft Dynamics 365 and most importantly with LinkedIn that can be a jackpot when viewed in terms of marketing. Implementation of the software went as I expected.

What is your favorite aspect of this product?

The tools in Microsoft 365 are worth appreciating. It has very impressive integration with other dynamic software. Creating emails for marketing by the help of templates has become very easy. It can also be used to target particular prospects of clients to market news and events which are directly related to them.

What do you dislike most about this product?

Pricing depends on the number of contacts even if one is not marketing all of them, Existing marketing lists cannot be used again and this is one of the major drawbacks. Its user interface might seem complicated to some while it may not be difficult for those already using Microsoft Dynamics 365.

What recommendations would you give to someone considering this product?

It is appropriate to use if one is already using Microsoft Dynamics 365 for engaging clients. But it should be noted that it is not very suitable for large-scale enterprises where departments for marketing are separate and specific. Considering the pricing it might be expensive.

Pros

  • Helps Innovate
  • Reliable
  • Respectful
  • Generous Negotitation

Sorina Meria S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Manage Marketing with Microsoft Dynamics 365

Likeliness to Recommend

9 /10

What differentiates Dynamics 365 Customer Insights from other similar products?

Microsoft Dynamics 365 is actually a very dynamic software that caters almost all needs regarding sales and marketing, give them a name and they have it. You can easily manage retail and CRM services under one platform. It also eases the access by having it on windows as well Apps in mobile.

What is your favorite aspect of this product?

Microsoft 365 is never down because it has its presence globally in more or less 40 languages. You can buy it as a cloud based system or within your office premises as well. Many people usually know about this and I should call it a fact that it is very easily integrated with Microsoft Outlook. What I personally like about this CRM is that it is very easy to make reports on it and you can get desired reports in the same format or just by simply updating them.

What do you dislike most about this product?

This is for sure a great platform to work on and it has everything up to the mark but it comes at the cost of being very non-user friendly. Many people struggle to use it when they use it for the very first time and I think it’s quite difficult to use by people who are tech-friendly as well.

What recommendations would you give to someone considering this product?

This one is great for your organization in terms of efficiency and great results. You can improve the overall performance by getting a good CRM that will not let you down, if you can afford it then I must say do not compromise your results and wait any longer.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Effective Service