
What is Chatfuel?
Chatfuel is a #nocode chatbot solution for WhatsApp, Facebook, Instagram, and Messenger. Chatfuel is a global team on a mission to simplify the way businesses communicate with their customers via conversational marketing and messaging.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
80 Likeliness to Recommend
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2
Since last award
78 Plan to Renew
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81 Satisfaction of Cost Relative to Value
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1
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Emotional Footprint Overview
- Product Experience:
- 91%
- Negotiation and Contract:
- 82%
- Conflict Resolution:
- 75%
- Strategy & Innovation:
- 93%
- Service Experience:
- 82%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Chatfuel?
Pros
- Inspires Innovation
- Over Delivered
- Security Protects
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Personalized Service
Multi-channel
Voice or Text Input
Integration With CRM
Wayfinding
Learning and Adaptability
Translation
Workflow Processing
Scheduled Availability
Natural Language Processing
Application Programming Interface
Vendor Capability Ratings
Usability and Intuitiveness
Quality of Features
Ease of Implementation
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Chatfuel Reviews
Rohit K.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2025
live support widget aids my customers
Likeliness to Recommend
What differentiates Chatfuel from other similar products?
chatfuel’s live support widget beats octane ai for on-site help, with a chat pop-up that’s quick. it’s my digital concierge for web visitors.
What is your favorite aspect of this product?
the widget embeds on my site, answering “shipping” queries via bot, resolving 60% of chats. i can hand off to agents, cutting response time by 20%.
What do you dislike most about this product?
widget’s pro-only at $15/month, and my free plan missed it, forcing email support.
What recommendations would you give to someone considering this product?
for site help, chatfuel’s widget is a customer win.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy

Pritika R.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2025
User-friendly chatbot builder
Likeliness to Recommend
What differentiates Chatfuel from other similar products?
Its intuitive drag-and-drop interface combined with powerful integrations and AI-driven chatbot features.
What is your favorite aspect of this product?
The ease of setting up automated customer interactions without coding and the strong integration with messaging platforms.
What do you dislike most about this product?
Limited advanced customization options and occasional challenges scaling for very complex workflows.
What recommendations would you give to someone considering this product?
Invest time in learning its automation capabilities and leverage templates to speed up deployment.
Pros
- Saves Time
- Helps Innovate
- Continually Improving Product
- Reliable

Kristen M.
- Role: Operations
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Super easy to use
Likeliness to Recommend
What differentiates Chatfuel from other similar products?
Ease of Use: Chatfuel is known for its user-friendly interface and ease of use, allowing users to design and deploy chatbots with minimal technical expertise. Visual Design Interface: The platform often employs a visual design interface that enables users to build chatbots through a drag-and-drop process. This can be particularly appealing to users who prefer a more intuitive design experience.
What is your favorite aspect of this product?
Facebook Messenger Integration: Chatfuel specializes in creating chatbots specifically for Facebook Messenger. If your primary channel is Facebook Messenger, this specialization could be a key differentiator.
What do you dislike most about this product?
Honestly these isn't anything I don't like.
What recommendations would you give to someone considering this product?
Understand Your Audience: Consider the preferences and behaviors of your target audience. Understanding your audience helps you design a chatbot that resonates with users and provides value. Explore the Platform: Take advantage of any free trials or demos offered by Chatfuel. Explore the platform's features, user interface, and overall capabilities to ensure they align with your requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing