What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Nikolas D.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted Oct 2023
Easy and affordable SM management
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has a more affordable pricing structure than Hootsuite. Buffer's free plan includes the ability to connect three social media channels and schedule up to 30 posts at a time.
What is your favorite aspect of this product?
Easy to schedule and post on different platforms simultaneously.
What do you dislike most about this product?
I can't reply to comments on the posts.
What recommendations would you give to someone considering this product?
Buffer is a good choice for small businesses and individuals who are looking for an easy-to-use and affordable social media management tool.
Pros
- Enables Productivity
- Inspires Innovation
- Helps Innovate
- Reliable
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2023
It wouldn't disappoint you.
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Jack H.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Sep 2023
Buffer is brilliant!
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is low cost for the features it offers small organisations. It’s content approval workflow is simple to set up and easy to use for everyone on the team.
What is your favorite aspect of this product?
There are a few favourites for me. One of the latest algorithm tips for twitter is that you shouldn’t share a link in your first tweet as it depreciates the content in the feed. Using Buffet I’m able to schedule content including threads that allows me to ensure I hit all the right aspects to ensure visibility and share-ability. I like that I can easily schedule Reels to both Instagram and Facebook. And add first comments to utilise added engagement. And finally, having a planner that allows me, at a glance, to see the upcoming content across all platforms is ideal.
What do you dislike most about this product?
To be honest, I struggle to find any issues - for the cost and breath of features it’s great!
What recommendations would you give to someone considering this product?
If you’re a small business with a handful of accounts to manage this is the perfect social media management solution. They also have a wide range of free to access instructional videos. Please do contact me if you’ve got any questions.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
