What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Sunil S.
- Role: Consultant
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Nov 2023
Fantastic product!
Likeliness to Recommend
What differentiates Buffer from other similar products?
simple interface and UI
What is your favorite aspect of this product?
scheduling
What recommendations would you give to someone considering this product?
signup for the trial, its worth it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dawn Christine J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Favorite tool for social scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
I've always found Buffer highly intuitive to use and have implemented it at several companies as well as use it personally.
What is your favorite aspect of this product?
Love the app and the ability to review/approve posts from others on my team.
What do you dislike most about this product?
Nothing---it gave me everything I needed for starting out!
What recommendations would you give to someone considering this product?
Don't expect the world, but if you're getting started in social scheduling and need something that you can set and forget (especially if you're on a small team and/or a small budget), Buffer is definitely the way to go.
Pros
- Reliable
- Transparent
- Helps Innovate
- Enables Productivity
Lakshmi S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Buffer: The Social Media Life saver.
Likeliness to Recommend
What differentiates Buffer from other similar products?
The platform's scheduling feature has been a true lifesaver, allowing me to effortlessly plan and repost content. This has not only simplified my daily routine but also given me the freedom to focus on other crucial tasks, knowing that my social media updates are pre-scheduled and good to go.
What is your favorite aspect of this product?
What I've appreciated most about Buffer, especially in the context of a hospital, is how it efficiently manages the numerous images associated with our posts. It has been particularly valuable for sharing important visual content related to our healthcare services. Buffer's user-friendly interface and its web page builder, with easy-to-use tools, have helped us create engaging content and drive traffic to our hospital's online presence.
What do you dislike most about this product?
The absence of email notifications for post issues can indeed be a significant inconvenience.
What recommendations would you give to someone considering this product?
Buffer is, without a doubt, a fantastic social media management tool, and my strong recommendation stands. Its user-friendly interface, coupled with powerful features, makes managing multiple social media accounts a breeze.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
