What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
Up
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 92%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 89%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Buffer Reviews
Helen B.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Feb 2020
Effective and simple to use social media manager
Likeliness to Recommend
What differentiates Buffer from other similar products?
Covers a variety of markets and customers, is a platform that manages social networks in all its areas and you can manage advertising in an easy and simple, for all types of users and people who want to generate traffic and customers at sight, is very complete is easy to use and very friendly, has a fairly complete board can be installed on android operating systems in an easy and simple, compared with other platforms is one of the most popular and most sought after in the market.
What is your favorite aspect of this product?
I like the board with which the platform is handled, it is very fast and easy to manage clients and mass advertising by Buffer, it is easy to use in all aspects, for beginners as well as for all types of companies.
What do you dislike most about this product?
As its use increases, so does its price until it becomes quite expensive, certain errors occur when making publications on the networks, sometimes the application gets stuck so it has to be restarted wasting time and creativity
What recommendations would you give to someone considering this product?
I recommend this application to all types of users, both for small, medium and large businesses that want to see advertising on social networks constantly, growing the view of their companies and their products within the most important social networks such as Facebook, Instagram, etc, is an important tool to manage online advertising.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Hotaru N.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2021
Distribution system through social networks
Likeliness to Recommend
What differentiates Buffer from other similar products?
What most differentiates this tool from others is that it even has a free version for those who do not know it, who do not have as much confidence in these types of systems to maintain access control and distribution in their social networks
What is your favorite aspect of this product?
It allows to have control of the publications made in well-known social networks, in addition its programming system is quite simple even for those who have not worked with this type of system, it is a fundamental technology for those who require direct contact with clients, partners , or work team
What do you dislike most about this product?
There is nothing that I can say that is negative about this tool, it has worked and has been helpful from the first moment
What recommendations would you give to someone considering this product?
I recommend it for any industry, it is a complete, safe, and necessary tool for those who work with large workflows and who in turn need to constantly interact on social networks
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
