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Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

85

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Prashant L.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jun 2021

One of the important tools for SMM

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Pricing is the only thing that differentiates buffer from other available products.

What is your favorite aspect of this product?

Overall social media management and a single dashboard to view the overall work.

What do you dislike most about this product?

There isn't anything that I dislike

What recommendations would you give to someone considering this product?

If you are under the constraint of budgets and looking for the best tool for social media marketing, I would recommend going with Buffer without giving much thought.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Sergey G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Social networks are easily managed

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

We are using Buffer for efficient social media marketing management. We can know who is interacting and schedule our posts at strategic times. We are delighted to have a plan focused on developing online and digital marketing; it has helped us achieve significant post coverage and great success in scheduling content on any social network. We managed to have new clients thanks to Buffer.

What is your favorite aspect of this product?

Buffer allows me to maintain straightforward and efficient social media management. I can analyze my posts as it helps me see statistics on how many people can view my content. I can customize it in my way; the interface is very original.

What do you dislike most about this product?

It would be ideal if your reports worked better, giving complete information through a full analysis based on the social network or platform we are running.

What recommendations would you give to someone considering this product?

It syncs well with your social media accounts, and social media is a necessary addition to any business. This program allows you to make the most of it to achieve the reach of your posts, which is very suitable for promoting your products or services.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Maikol T.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2020

Buffer is the perfect automation

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Many other similar sites tend to show deceptive offers something that Buffer does not do, because an offer that makes an offer that is real, I also realized that when automating it complies with publishing at the exact time indicated, while there are others that give error and one ends up losing the publication scheduled at the time

What is your favorite aspect of this product?

What I love about Buffer is that I can trust my social networks with my eyes closed, especially for safety and for the good work it offers, the platform is very fast, stable and the design quite beautiful, also the support responds quickly and excellent quality. It is also one of the most used services among the competition that is dedicated to the same as Buffer

What do you dislike most about this product?

I don't like it is the cost to access certain features, I find it a bit expensive. But it still does not mean that it is not a good service, that it can really cost a little more. Sometimes the website tends to hang but refreshing the tab solves it.

What recommendations would you give to someone considering this product?

If you need to organize a social network efficiently, fairly and with enough professionalism you must use Buffer, learning to use this platform is quite interesting and very practical, in these times that everything is online, using this platform is almost mandatory to undertake some business or something similar.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

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