What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Scott W.
- Role: Operations
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jun 2021
Free tool for Instagram
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is one of the best tools for running Instagram campaigns. Though it doesn't have much functionality outside of Instagram to set it apart from other tools, its Instragram tools are probably the best in the market. It also has some analytics and engagement tools, but its strength lies in its posting abilities, scheduling, and first-comment posting.
What is your favorite aspect of this product?
The ability to schedule an Instagram post with the first comment for all the hashtags. It keeps the post tidy, but still increases post reach. The scheduling of Story posts is also a great feature.
What do you dislike most about this product?
There really isn't much integration outside of Instagram. Additionally, you can only connect a few accounts. In order to manage multiple accounts you have to pay more. For an agency that runs more than 8 accounts, you'll need to the priciest option, which is pretty expensive for just Instagram use.
What recommendations would you give to someone considering this product?
Contemplate how many social profiles you'll be needing to post and estimate the number of monthly posts you'll be making. If you'll need more that 3 accounts (or on other platforms) or you'll post more 10 times a month, you'll need to pay for Buffer. If you go for a paid account, make sure you calculate your cost and see if there's another option. But, if you just need to manage a few IG accounts, Buffer probably has the best tools and price out there.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Effective Service
Cons
- Charges for Enhancements
- Vendor's Interest First
- Less Generous
- Role: Operations
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2021
Straight forward. Easy to implement, easy to use.
Likeliness to Recommend
Pros
- Reliable
- Efficient Service
- Respectful
- Client's Interest First
Beverley T.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Jun 2021
Simple and straight forward scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is solely a scheduling tool for social media posting, it doesn't have extra bells and whistles that it doesn't require. For scheduling, it is very straight forward and the dashboard is highly intuitive.
What is your favorite aspect of this product?
My favorite aspect of Buffer is the fact that the tool doesn't try to confuse you with features that aren't necessary. You log in, do what you need to do, and log out. It helps keep you productive.
What do you dislike most about this product?
I wish Buffer included reporting instead of having it as an additional paid feature. I would love to be able to see the analytics behind what I'm scheduling and to see what's working, what's not, and account growth and engagement.
What recommendations would you give to someone considering this product?
If you don't need a tool where you can respond to comments or direct messages, don't need thorough reporting, and are looking for solely scheduling posts, Buffer is the ideal tool for you.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Effective Service
Cons
- Charges for Enhancements
