What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Francis G.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Social Media Management Made Easy
Likeliness to Recommend
What differentiates Buffer from other similar products?
What makes Buffer unique is that it not only handles business social media management but it also makes team collaboration easy.
What is your favorite aspect of this product?
I like that Buffer offers many features that includes collaboration capabilities. The software makes social media management a breeze with features such as post scheduling, and performance analysis The software is affordable
What do you dislike most about this product?
No bad encounters yet. The software has been great
What recommendations would you give to someone considering this product?
If you need a social media management tool for your business that is tested and proven to work, then Buffer is what you need. We have used Buffer for over 4 years and so far everything has been great.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Allison C.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2021
Effective scheduling tool with unique features
Likeliness to Recommend
What differentiates Buffer from other similar products?
The biggest thing that sets Buffer apart is the automation of scheduling posts through the re-buffer feature. This allows you to choose your best performing posts and reschedule them.
What is your favorite aspect of this product?
The rebuffer feature is my favorite aspect.
What do you dislike most about this product?
I don't like that it doesn't integrate with FB personal profiles.
What recommendations would you give to someone considering this product?
Try the free trial and see if it meets your needs. Compare to one or two others, so you can decide which interface works best for you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Arbaz N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
Good product but lacks some important features!
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer as a tool definitely helps in managing the social media profiles. The analytics provided as very helpful. The overall buying experience was also very smooth. The overall UI of the tool is also very user friendly and easy to use.
What is your favorite aspect of this product?
Post analytics and insights
What do you dislike most about this product?
You cannot tag accounts/people while publishing/scheduling posts on LinkedIn. This is a feature that most other competitors offer.
What recommendations would you give to someone considering this product?
If you're looking for business as usual social media posting and scheduling this is for you. Analytics are decent but can be better. Tagging is a issue.
Pros
- Effective Service
- Includes Product Enhancements
- Security Protects
- Helps Innovate
