What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Audrey T.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Apr 2022
Easy to use and a good beginner solution
Likeliness to Recommend
What differentiates Buffer from other similar products?
It is definitely more affordable
What is your favorite aspect of this product?
It is very easy to use and works across all platforms.
What do you dislike most about this product?
For a little more, hoot suite does the same thing.
What recommendations would you give to someone considering this product?
If you are looking for something easy to use, look no further.
Pros
- Caring
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Inhibits Innovation
Alex G.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
A Great Social Media Management Software
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer offers best features for managing business social media pages. From analyzing performance to scheduling posts and tracking, this software has it all.
What is your favorite aspect of this product?
I like that besides Buffei being affordable, it offers amazing features. The software makes social media management easy. I like the ability to schedule posts I like the ease of measuring performance
What do you dislike most about this product?
Since it hasn't failed, I have no dislikes.
What recommendations would you give to someone considering this product?
For business social media management, Buffer is the solution. It's affordable and offers features that makes it easy to measure success, track mentions, schedule posts and many other functionalities.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Caring
Bryan M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Easy Scheduling Across Social Media
Likeliness to Recommend
What differentiates Buffer from other similar products?
Easy scheduling across all of our social media channels. Saves our team time so we don’t have to spend hours setting up the posts that we create.
What is your favorite aspect of this product?
We like the workflow for customizing content for each network.
What do you dislike most about this product?
Recent pricing changes felt a bit confusing. I suppose we are on a legacy plan at this point and that is why.
What recommendations would you give to someone considering this product?
The primary benefit for us with this tool is to save time scheduling posts and be able to see our schedule in one place. We don’t look into the analytics side with this tool, but it is a great time saver. For social media analytics we prefer a different solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
