What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Elana P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2022
"Awesome way to manage social media better"
Likeliness to Recommend
What differentiates Buffer from other similar products?
buffer has a better price than other programs.
What is your favorite aspect of this product?
As a result, I can effectively handle my social media promotion. We can see who is engaged with our posts and plan our posts accordingly. As a content producer on any social network, I am thrilled to have developed a strategy centered on the growth of digital marketing and online visibility. Thanks to Buffer, I've been able to generate new leads.
What do you dislike most about this product?
In spite of the fact that Buffer is completely free, there are some limits. Users may only queue up to 10 items at a time, and there is no way to share content with a team. There are several aspects I've discovered that are difficult to locate, and I've had to dig to find them. The user interface might be better, but it's not terrible.
What recommendations would you give to someone considering this product?
In the realm of digital marketing, Buffer is more than just a social media scheduler, since it enables you to keep track of several social media accounts and analyze the success of your postings. We can benefit from using Chrome extensions. It's also the greatest time to put your posts on the calendar for later.
Pros
- Unique Features
- Efficient Service
- Saves Time
- Reliable
Bryn R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Great, responsive customer service team
Likeliness to Recommend
What differentiates Buffer from other similar products?
Their customer service team is one of the best in the industry. I can always count on getting a quick, thoughtful response regardless of what day or time I run into a problem or question.
What is your favorite aspect of this product?
Besides the customer service, their scheduling tool is great and they continue to make improvements to features like tagging.
What do you dislike most about this product?
There can be occasional connectivity issues where posts don't go through, particularly on Facebook. It only takes a few seconds to reconnect the pages, but it's a bit of an annoying hiccup.
What recommendations would you give to someone considering this product?
If you're looking for a reliable social scheduling tool that comes with great customer service, go with Buffer. If you need more advanced features like sentiment analysis and social listening, explore the other options on the market before making your decision.
Pros
- Reliable
- Enables Productivity
- Caring
- Saves Time
Cons
- Commodity Features
Ollie W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Good, not amazing
Likeliness to Recommend
What differentiates Buffer from other similar products?
Very easy to use and the free version is good
What is your favorite aspect of this product?
Built in image creator
What do you dislike most about this product?
Too basic in scheduling
What recommendations would you give to someone considering this product?
Twitter users, get it
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Effective Service
