What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Chris H.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2022
Keap is perfect for optimizing our social network
Likeliness to Recommend
What differentiates Buffer from other similar products?
Quite often, I will utilize Buffer. It's incredibly simple to operate. It's easy to create an account, and you can connect all of your main social media networks to it. Almost instantly, your message will be broadcast over every major social network.
What is your favorite aspect of this product?
Using Buffer, scheduling social media posts and automating your social media strategy is a breeze. The finest feature is that, unlike a major rival, they provide users instant access to all of their social network profiles at once.
What do you dislike most about this product?
Unfortunately, I had some issues setting up Facebook. Plus, it would be really useful if this software offered many perspectives on the arrangement.
What recommendations would you give to someone considering this product?
I think you'll really enjoy how it's become better over the years, ironing out all the kinks that used to drive us crazy. They are a staff that truly values their customers. That's why I'd want to put it through some preliminary tests.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shannen Kelly P.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2022
Great product but needs improvement
Likeliness to Recommend
What differentiates Buffer from other similar products?
User-friendly and easy to use for beginners
What is your favorite aspect of this product?
How easy it is to navigate when I was new to Marketing.
What do you dislike most about this product?
They don't have many scheduling best post-time options and they don't have collaboration comment boxes for clients or internal employees.
What recommendations would you give to someone considering this product?
A nice product for start-ups that don't want to spend anything yet.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shabbir H.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
Buffer is very easy to use
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is a program that has a much more affordable price than other programs.
What is your favorite aspect of this product?
This great application allows you to schedule your publications either manually or automatically. You can monitor your social media accounts in real-time to check how your postings are doing. In the free or trial version of Buffer, you only need three profiles to activate, administrate, and govern social networks. This program's structure is really straightforward.
What do you dislike most about this product?
Labeling cannot be done directly from the buffer, despite the tool's simple and user-friendly UI. Upgrades are too expensive if you need to handle a large number of accounts. More functions are available in the tablet edition, but the mobile version does not. Buffer only accepts a limited number of video formats.
What recommendations would you give to someone considering this product?
When you use Buffer, it's simple to post to multiple social media accounts at once. If you're an experienced user, you'll be able to get the most out of this application.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
