What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Nouhaila Q.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Oct 2022
"Great tool for managing social media"
Likeliness to Recommend
What differentiates Buffer from other similar products?
This program is different from others because it has a free plan. Other tools for scheduling posts don't have free plans.
What is your favorite aspect of this product?
Since we began managing our social media presence, we have relied heavily on the application known as buffer. The scheduling of posts across all of our numerous social media platforms has become much simpler. The stats provided by this tool are quite helpful, and they also allow you to monitor how well each individual article is doing, which is one of the reasons I like using it.
What do you dislike most about this product?
The application has met all of our expectations thus far. And there is nothing that I dislike or criticize about this very good tool.
What recommendations would you give to someone considering this product?
I highly recommend that you make use of the free trial in order to determine whether or not the product is suitable for you. You should try to compare it to at least two other services (I recommend Loomly and Hootsuite), so you can evaluate it based on a variety of criteria such as the price, how easy it is to use, and the results it produces.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Esa R.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2022
A great tool to keep your social media posting!
Likeliness to Recommend
What differentiates Buffer from other similar products?
Ability to buffer posts easily and thus make sure there's new content always in your socials, without selecting spesific dates for posts.
What is your favorite aspect of this product?
Ability to create a posting schedule for each of your social media channels
What do you dislike most about this product?
Lack of post customizing options
What recommendations would you give to someone considering this product?
This is a great product to schedule posts when you don't care exactly when the posts come out, instead you just post stuff to the "buffer" and then the tool publishes them in order!
Beverley T.
- Role: Consultant
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Straight forward, no unnecessary features
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is solely for scheduling posts, and because it specializes in this, it's the perfect tool. We didn't need any extra bells and whistles and didn't want to pay for features we weren't going to use.
What is your favorite aspect of this product?
Drag and drop functionality, super easy to understand dashboard, little training required.
What do you dislike most about this product?
I wish there were more analytics without having to subscribe to Analyze.
What recommendations would you give to someone considering this product?
If you're looking for a scheduling tool, Buffer is the way to go.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
