What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
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Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Ben D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Buffer makes it simple to achieve success.
Likeliness to Recommend
What differentiates Buffer from other similar products?
We have had a good experience with Buffer and have no plans to transfer anytime soon. Simple to use and effective for organizing and scheduling social media postings across several channels, it delivers as promised.
What is your favorite aspect of this product?
Personally, I'm most intrigued by Buffer's capacity to monitor our activity across many, significant social media networks in real time. My company relies heavily on the aforementioned in order to assess the efficacy of its marketing initiatives and identify its strengths and shortcomings in consumer engagement across all of its social media channels.
What do you dislike most about this product?
The thing I dislike most about the service is that it occasionally publishes a different magazine than the one I requested. I'd appreciate it if they could adjust for the fact that some of the pages are ahead of schedule while others are behind; it's an aggravating mistake that reflects poorly on me. Yet, I have faith that you, with your assistance, can fix this temporarily. If this could be fixed, it would be fantastic.
What recommendations would you give to someone considering this product?
It's quite straightforward to use and has helped me save a lot of time over the course of a month by reducing my time spent on posting to half an hour. In the past, I used Buffer to schedule my social media posts weeks in advance, but now I use it instead of the individual applications since it's so simple to share the same content across many networks at once.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Daniel G.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Feb 2023
An easy yet efficient instrument
Likeliness to Recommend
What differentiates Buffer from other similar products?
Unlike other products we have the possibility to mention that this is unique because it has an analysis function which allows the presentation of reports and the monitoring of the tasks or jobs that will be mounted on social networks.
What is your favorite aspect of this product?
What I love most about this product is that buffer is improving over and over again, in terms of program and is constantly looking for ways to be more compatible and at the same time wants to be cutting edge. In addition to that, in other words, perfect because you can plan the publications so that they are published at a desired time and on the expected day.
What do you dislike most about this product?
From my special criteria we have not found fault with this product, we ourselves have the possibility to mention that it is an admirable tool for the use of everything that we provide, for which we are happy with the product.
What recommendations would you give to someone considering this product?
We can recommend it because buffer is generally an effective tool for planning posts on many platforms, and this helps streamline the business journey.
Pros
- Performance Enhancing
- Unique Features
- Efficient Service
- Inspires Innovation
Orlando P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2023
A quite ideal platform for your social networks.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Unlike other tools, I can mention that this one is unique since the client interface is quite intuitive and simple to use, in addition to simplifying the programming and publication of content on various platforms.
What is your favorite aspect of this product?
What I love most about this tool is that the analyzes are provided and are very useful, in addition to the fact that it works with each of the social networks, and it is quite easy to use, and it can be coordinated on multiple platforms.
What do you dislike most about this product?
Since we have used it ourselves, we have not found a failure in this product, rather we have the possibility of mentioning that it offers quite important tools at a very reasonable cost, and customer service is quite fast.
What recommendations would you give to someone considering this product?
One of the reasons that makes it possible for us to recommend this tool, the first is that it has quite useful features, it has admirable technology, and it is quite easy to plan instantly, which makes it outstanding for which we propose it.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Saves Time