What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
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Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Teresa F.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
An excellent social media management tool, Buffer
Likeliness to Recommend
What differentiates Buffer from other similar products?
To manage and market on social media, Buffer is an excellent tool. Buffer's easy-to-navigate interface is its strongest feature. Unlike other SMM programs where you become lost in a sea of buttons, this one is straightforward and doesn't require a digital compass to traverse. Just click a button, and all of your social media accounts will be linked. You've got everything set up, and you're good to go. A free version of Buffer is available. Indeed, you may be assured that cramming the program will never be an issue. There is a fully functional analytics tool included with the free Buffer plan.
What is your favorite aspect of this product?
When it comes to social media marketing, Buffer provides everything you could possibly need to manage a successful business or campaign. There are almost no bugs, the price is right, and you can connect with your audience on a number of different social media sites, setting us apart from the competition. Scheduling posts in advance simplifies online communication. The option to "buffer this" is a functionality that cannot be found in similar products. You may now copy, schedule, and share any image you come across online with ease. Whenever you come across an intriguing article or picture, you should definitely share it right away.
What do you dislike most about this product?
Several useful features offered by rivals are absent here. I'm referring to functions like Twitter and LinkedIn integration tags. The proper tagging features were still missing the last time I used this program, thus it was necessary to open a new tab to double-check if the login was entered correctly. The fact that Buffer's mid-tier plan is designed for just two users is another thing I don't like. Mid-range pricing, in my perspective, should accommodate three people at the very least.
What recommendations would you give to someone considering this product?
For smaller businesses or companies where communication across departments is widespread, I recommend Buffer. Because it requires little in the way of setup or training and provides adequate basic tracking for measuring impact, it is especially useful for businesses where the degree of social media understanding may not be very strong. I believe there are more sophisticated solutions to employ if you plan on producing a great deal of material across several accounts and want in-depth statistics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Eric P.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Compared to its competitors, Buffer is outstanding
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is a straightforward app that streamlines the process of sharing information across many platforms. I appreciate how uncomplicated the interface and structure are. With convenience and uniformity, we handle the accounts of a number of clients. In addition to making fresh updates, Buffer also lets you queue old ones for later republishing.
What is your favorite aspect of this product?
By using Buffer's review system, we can examine all of our material before it goes live and guarantee that it consistently portrays us in the best way. The ability to centrally administer all of our company's social media accounts has been an enormous time-saver. It is simple to use and manage the material that is published across several social media platforms. Having everything in one location simplifies account administration.
What do you dislike most about this product?
Problems with Instagram notifications have also been reported. If a new user is added and they have not yet downloaded the Instagram app, they will not be notified of posts until they do so. It takes some negotiation, and generally everyone needs to uninstall the app for this one individual to start getting alerts. Then everyone re-installs the app.
What recommendations would you give to someone considering this product?
You may save a lot of time and effort by managing all of your company's social media accounts from a central location. Just what we were hoping to find in the form of an official approval procedure. If you have a huge team that has to keep up with various social media accounts, Buffer is the way to go. Perhaps you won't need this if you don't intend to publish frequently, if you have a small team of contributors, or if you'd rather stick to a single channel. My own opinion is that Buffer is not the greatest location to concentrate on Instagram as a primary channel.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jisa J.
- Role: Public Sector
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2023
All-in-one social management app
Likeliness to Recommend
What differentiates Buffer from other similar products?
Simple publishing, a straightforward user interface, and ease of use Excellent integration skills (can be used with canvas zippier, WordPress, and a tone of content sources). Also, it provides simple access to gifs and emoji for your postings and has an excellent free plan if you only need to post the very minimum. Platforms for scheduling out content are simple to set up and connect—simple onboarding procedure with few emails for follow-up.
What is your favorite aspect of this product?
Pablo, another picture tool from Buffer, makes it simple to extract photos, add text if necessary, and upload them for use in social media postings. There are always new features being introduced. For instance, it was possible to publish Instagram stories. One of the less expensive tools for tracking and scheduling social media posts is Buffer. I appreciate how simple it is to connect my many social media accounts and schedule articles in advance. Also, it makes posting to all my social media platforms simple.
What do you dislike most about this product?
The entire time I've utilized this site, I've found ways to get around the restrictions of the free plan. If you are not paying, you are limited to having 10 posts in the queue. It's annoying but reasonable. The Instagram uploads are what bothers me the most about Buffer. The need to download various sizes and re-upload fresh measures for every platform is annoying.
What recommendations would you give to someone considering this product?
Several accounts can be quickly scheduled for social media posts with a few clicks. Extremely adaptable and straightforward to use. Over the years, I've used a lot of different social media scheduling apps, but I keep returning to Buffer. Although I did use the free version for many years, paying for a service that enables managing all of your social media accounts from one location as your business and online presence expand is better.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing