What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceBrandwatch Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Brandwatch.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Asset Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Raya C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
"Social media platform that is easy to use"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is very easy to use and has an affordable price.
What is your favorite aspect of this product?
Keeping your customers engaged in your ads and posts is possible if you follow this advice. Data storage for you and your clients in one location. It's a great tool for digital marketers since it enables them to manage several social media accounts from a single location. This application makes it easy to connect and communicate with your employees.
What do you dislike most about this product?
It has a few minor flaws, but they aren't enough to make me hate it.. Falcon.io, in my opinion, has no technical problems.
What recommendations would you give to someone considering this product?
Make sure you're following the industry's recommended schedules for when articles should be published. Using Falcon, you may make quick changes to your posts. Adding images and links to your articles doesn't need any special knowledge on your part.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Emily M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Easy social media scheduling"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is a program that is easy to configure, easier to use than other programs.
What is your favorite aspect of this product?
I appreciate that Falcon social is a social media management application that is really easy to use and very straightforward.
What do you dislike most about this product?
In order to schedule boost postings, we need to utilize the platform only for that purpose. Nothing else comes to me when I think of what the technology can accomplish for us, other than content management and analytics.
What recommendations would you give to someone considering this product?
Just keep an eye on the best practices for publishing times. Make rapid edits to your post using Falcon. In order to add a link or a picture, the process is quite straightforward.
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Efficient Service
Mollie B.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Great management of social media"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is very easy to use.
What is your favorite aspect of this product?
I appreciate the ability to copy posts to numerous channels simultaneously. I am able to post the initial comment on Instagram and add links to posts. Using the measure dashboards, I can uncover the data supporting the post. One-stop shopping. Additionally, I am able to view business campaigns so that I may borrow stuff from them.
What do you dislike most about this product?
It annoys me that we aren't able to publish some films or photographs in their original format. According to our data, I would also like to see the ideal time/day to submit material. The hub app is a complete mess. I'd like to be able to include our Pinterest account. There is always a need to lower the size of the Twitter and Instagram photographs. Each country should be able to publish their own images so that other countries can use and translate their content.
What recommendations would you give to someone considering this product?
It's quite user-friendly! Definitely take use of the tools that allow you to replicate content and monitor stats.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
