What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Asset Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Angela L.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2022
"Effective management tool for social media"
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Falcon.io is better than other programs because it has many features, it also has good support.
What is your favorite aspect of this product?
It's a breeze to schedule, and I like the calendar view and the ability to swiftly and easily report. New channels may be added much more quickly and easily here than on other platforms.
What do you dislike most about this product?
While copying and pasting content from Facebook to Instagram, the formatting is clumsy, and you'll often have to save and reopen the post in order to make any changes you'd want. Annoying. Post failures are really frustrating since there seems no other explanation for it other than Falcon being unable to post.
What recommendations would you give to someone considering this product?
What you are willing to invest is mostly determined by the size of your company. Falcon is without a doubt the greatest scheduler program we've ever used.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Keana S.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2022
Great social media publishing and scheduling app
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
other programs are very difficult to use while this program is easier to use.
What is your favorite aspect of this product?
Aside from scheduling posts, which you can do with any social media management platform, Falcon does a great job of letting you communicate internally with different departments, such as customer service, so that you can do a better job with the engagement part of social media. You can assign comments or messages, leave notes for your coworkers, and have all of your communications within the platform. This makes things run more smoothly and makes customers happier.
What do you dislike most about this product?
If you want to schedule the same post for more than one channel, you can't just click boxes. Instead, you only have to make one post and share it on all of the other channels.
What recommendations would you give to someone considering this product?
By a long shot, this is the best SM Mgt platform I've ever used.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Effective Service
Bryn R.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2022
Dependable social tool without too many frills
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Compared to other social management tools I've used, Faclon.io had much fewer "hiccups" like accounts becoming disconnected or posts not publishing properly. It was easily one of the most dependable tools I've used.
What is your favorite aspect of this product?
The social publishing tool made it easy for team members to collaborate and approve content before it goes out.
What do you dislike most about this product?
I don't have any complaints about Falcon.io
What recommendations would you give to someone considering this product?
Falcon.io is still similar to many of the social tools on the market so be sure to compare the small differences before choosing the one that's right for you. If you're just looking for reliable publishing and basic listening capabilities, Falcon.io could be great for you.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
