What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Asset Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Salini K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Social Media Management Made Easy with Falcon.io
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
A system for digital marketing, engagement, posting, statistics, and customer information management. By controlling numerous consumer interactions on a single platform, Falcon helps companies to realize the full potential of online marketing. Based on enhanced consumer profiles, it enables marketers to provide more tailored brand images. Publishing on many platforms is made simple by using Falcon.io and there is no need to call or contact organizations. Everything is immediately solvable on the platform. I also like to use the website to get ideas.
What is your favorite aspect of this product?
I appreciate that I can pose a question and receive an answer within 5 mins. Customer care is a real person who can not only assist but also comprehend the issue and assist in the creation of solutions. This is something you don't see very frequently these days, and it's one of the nicest things about Falon. Not only do they provide excellent support in the present, but my customer service team follows up with me every few months to see how Falcon is performing for us.
What do you dislike most about this product?
I dislike the fact that we are unable to publish certain movies or numerous pictures. Also, depending on our statistics, I'd like to identify the optimal time/day to submit material. The hub app does not function properly. I wish we could include our Pinterest account. The photos on Twitter and Instagram must always be decreased in size. I want each nation could include the images they're publishing so that other countries may take their information and modify it to their own requirements.
What recommendations would you give to someone considering this product?
It is an excellent tool for organizing information across various networks and planning social media posts throughout different platforms. It is also highly useful for social media listening, as well as other types of listening initiatives. However, selecting what to filter in and out of the listening tool may be difficult, especially if a certain expression is popular or has a distinct meaning in another nation. That's why I highly recommend it to use.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Michael G.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Its functions are customizable.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Information is more accessible with your platform.
What is your favorite aspect of this product?
Everything can be evaluated from the platform, the client is monitored to offer a better experience.
What do you dislike most about this product?
It is very complete with its functionalities, the configuration should be easier.
What recommendations would you give to someone considering this product?
Your work team will have better results using your services.
Pros
- Saves Time
- Continually Improving Product
- Reliable
- Performance Enhancing
Maria B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Incredible alternative to manage social networks
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Falcon.io has always been used to manage and publish own and client content on social networks. We can collect metrics and determine different marketing strategies through content and campaigns. Since using Falcon.io, we can keep an eye on all social networks and respond to any interactions that happen. This has helped us to collaborate when it comes to sharing content and ideas.
What is your favorite aspect of this product?
Falcon.io has a well-organized and fluid interface; It has many abilities to work on the content of our company or clients in different social media: Facebook, Instagram, Twitter, LinkedIn. The platform even allows me to mix stories as part of the marketing strategy. With Falcon.io, I can easily see when different posts are scheduled and review before they are published. It's nice to have a reporting section where I can frequently review where I should improve.
What do you dislike most about this product?
Their technical support should improve, take the time to provide answers.
What recommendations would you give to someone considering this product?
I can recommend Falcon.io for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Efficient Service
