What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Asset Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Arseniy R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Nov 2021
Great feature set, supportive staff, ease of use
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
We have a great package of features for a very reasonable price.
What is your favorite aspect of this product?
Extremely fast and helpful support team, great onboarding and training opportunities for the end users.
What do you dislike most about this product?
I find the 'Measure' module visualisations a little less flexible than I'd love them to be, but I am a very picky user in this department.
What recommendations would you give to someone considering this product?
Consider the right feature set for your use case.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Mithil P.
- Role: Operations
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Nov 2021
An easy to use insightful product
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It is easier to understand and well organized compared to other platforms out there.
What is your favorite aspect of this product?
How collaboration works by giving specific access to team members.
What do you dislike most about this product?
It is not vidual enough and looks like raw data.
What recommendations would you give to someone considering this product?
Good steeping product for basic monitioring.
Pros
- Trustworthy
- Efficient Service
- Saves Time
- Respectful
Cons
- Less Effective Service
- Less Caring
- Under Delivered
Francisco Javier S.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted Nov 2021
The right tool for a well managed SoMe strategy!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
User friendly interface, channels are easily connected and managed. For an international company like us makes easier sharing contents beetween countries and plan a posting agenda.
What is your favorite aspect of this product?
Shared content pool.
What do you dislike most about this product?
No problems by now :)
What recommendations would you give to someone considering this product?
In the en you gotta go for the tools that makes tour life easiar and saves time. Managing SoMe it's easy but messy, so go for a tested option. Saving some coins it's not worth, getting de appropiate tool each job saves you money in the end.
Pros
- Trustworthy
- Transparent
- Friendly Negotiation
- Reliable
