This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)

Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.7 /10

CX Score

8.8 /10

104 Reviews Write a Review

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

Filter By

2026 Emotional Footprint Champion

Latest Award, 2026

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

4 Top Rated Features

2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

89 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Fair
Enables Productivity
Saves Time

Feature Ratings

Average 83

Backlink Tools

Keyword Research

Competition Analysis

Holistic Visibility Tracking

On-Page Tracker/Optimization

Rank Tracking

Analytics and Reporting

Change Tracking

Local SEO

Auditing

Content Optimization

Vendor Capability Ratings

Average 82

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Translation missing: en.product_page.ratings.score 7.9

View Ahrefs in this category (opens in a new tab)

Ahrefs Reviews

Andrew B.

Role: Sales Marketing
Industry: Electronics
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Excellent tool for small to medium orgs

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Ahrefs has excellent crawling and auditing capability

What is your favorite aspect of this product?

The SiteHealth score provides an easy to digest 'site meter.'

What do you dislike most about this product?

The backlink platform sometimes seems to contradict itself

What recommendations would you give to someone considering this product?

Ahrefs is excellent, but it needs to be paired with an enterprise-level platform to unlock its full potential

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Cons

Less Performance Enhancing
Less Efficient Service
Less Effective Service

Sheena G.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

It has a great Backlink Mastery

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

Ahrefs takes it up a notch by providing an extensive and real-time view of a website's backlink profile.

What is your favorite aspect of this product?

Keyword research capabilities. During content planning, this feature turns the keyword game into a strategic and insightful process.

What do you dislike most about this product?

Just the the learning curve.

What recommendations would you give to someone considering this product?

Starting with a more strategic approach to content exploration will accelerate your strategies no doubt.

Pros

Reliable
Efficient Service
Saves Time
Friendly Negotiation

Kuldeep Singh V.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Fantastic tool for SEO tool

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

The main differentiater of ahrefs from similar products are very simple to use best in class competitor analysis best keyword tracking feature

What is your favorite aspect of this product?

the favorite aspect of this product are rank tracker and content analysis

What do you dislike most about this product?

the main dislike about this product is: SEO audit will be free available for everyone \ need some improvements in rank tracking

What recommendations would you give to someone considering this product?

i highly recommend this product for everyone who is in the SEO field it has great feature that are required for the proper SEO on page ,Technical SEO and OFF page please go through all the features before buying the plan

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Events

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

89 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Andrew B.

Excellent tool for small to medium orgs

Likeliness to Recommend

Pros

Cons

Sheena G.

It has a great Backlink Mastery

Likeliness to Recommend

Pros

Kuldeep Singh V.

Fantastic tool for SEO tool

Likeliness to Recommend

Pros

Most Popular Ahrefs Comparisons

Semrush

Surfer SEO

Conductor

Moz Pro

Screaming Frog SEO Spider

Serpstat

Schedule Your Call

1
Since last award

1
Since last award

Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

Holistic Visibility Tracking

On-Page Tracker/Optimization

Rank Tracking

Analytics and Reporting

Change Tracking

Local SEO

Auditing

Content Optimization

Vendor Capability Ratings

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Ease of Customization

Vendor Support