This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)

Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.7 /10

CX Score

8.8 /10

103 Reviews Write a Review

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

Filter By

2026 Emotional Footprint Champion

Latest Award, 2026

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

4 Top Rated Features

2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

88 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

2% Negative

4% Neutral

94% Positive

Pros

Fair
Enables Productivity
Efficient Service
Saves Time

Feature Ratings

Average 83

Backlink Tools

Keyword Research

Competition Analysis

Holistic Visibility Tracking

On-Page Tracker/Optimization

Analytics and Reporting

Rank Tracking

Change Tracking

Local SEO

Auditing

Content Optimization

Vendor Capability Ratings

Average 82

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Translation missing: en.product_page.ratings.score 7.9

View Ahrefs in this category (opens in a new tab)

Ahrefs Reviews

Akhil J.

Role: Student Academic
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2021

Pricey! But perfect tool for SEO.

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

When compared to other tools like Semrush, MOZ and others. the one which I personally liked about ahref is their clean and simple UI and some of the unique features.

What is your favorite aspect of this product?

For finding backlinks and checking website SEO status.

What do you dislike most about this product?

Price and Accuracy of keyword research tool.

What recommendations would you give to someone considering this product?

I Will tell them if they want a tool with a simple UI and easy-to-understand layout, then Ahrefs is perfect.

Pros

Helps Innovate
Enables Productivity
Unique Features
Respectful

Cons

Vendor's Interest First
Less Generous
Vendor Friendly Policies

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2021

This is my personal favorite SEO software.

Likeliness to Recommend

10 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Zsolt M.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Perfect tool for SEO! Lot of features.

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Quality is high and most of SEO specialists suggest this tool for Search Engine Optimization.

What is your favorite aspect of this product?

SERP analysis, backlink profile analysis, keyword research, finding niche sites etc...

What do you dislike most about this product?

I don't have any problem.

What recommendations would you give to someone considering this product?

If you do SEO, this tool you will need it. It has a big keyword database, backlink index etc... number one SEO tool among SEO specialists.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Events

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

88 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Akhil J.

Pricey! But perfect tool for SEO.

Likeliness to Recommend

Pros

Cons

This is my personal favorite SEO software.

Likeliness to Recommend

Pros

Zsolt M.

Perfect tool for SEO! Lot of features.

Likeliness to Recommend

Pros

Most Popular Ahrefs Comparisons

Semrush

Surfer SEO

Conductor

Moz Pro

Screaming Frog SEO Spider

Serpstat

Schedule Your Call

1
Since last award

Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

Holistic Visibility Tracking

On-Page Tracker/Optimization

Analytics and Reporting

Rank Tracking

Change Tracking

Local SEO

Auditing

Content Optimization

Vendor Capability Ratings

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support