What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
88 Plan to Renew
80 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Fair
- Enables Productivity
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
Holistic Visibility Tracking
On-Page Tracker/Optimization
Analytics and Reporting
Rank Tracking
Change Tracking
Local SEO
Auditing
Content Optimization
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Ahrefs Reviews
David Felipe S.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Aug 2021
"Its cost is high, but its quality is excellent".
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
It is easy to use, it has powerful SEO tools and backlink analysis functions, the keyword research process as well as the rank tracker are quite effective, accurate and fast, its customer service is timely and of good quality.
What is your favorite aspect of this product?
I really like its ease of use, its interface as it is quite polished, it allows to check the backlinks (new, missing and broken) of our website, explore content and also validate the traffic of the competition, Ahrefs is powerful for keyword analysis and not least the backlink data obtained are more detailed and accurate than those of other products, also saves us a lot of work efforts to our team.
What do you dislike most about this product?
I think that the cost of this tool should be more affordable since its price is a little high, but in reality this can be compensated in the ROI and not be relevant since the benefits obtained are many.
What recommendations would you give to someone considering this product?
Ahrefs provides accurate and quality data that can be very valuable for your website and that will make a difference, for this reason it is a tool that you must have if you are serious about SEO and content marketing, I recommend it without a doubt it is great.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Maliha S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2021
Not great, features are minimal
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Its not that good, you have other options
What is your favorite aspect of this product?
Its efficiently managed keyword search
What do you dislike most about this product?
Its too expensive
What recommendations would you give to someone considering this product?
You can find some better options
Pros
- Reliable
- Performance Enhancing
- Security Protects
- Enables Productivity
Cons
- Commodity Features
Angelo S.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Jul 2021
The leader in the marketplace for a reason
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Overall, anything that we need to do SEO-wise can be done with Ahrefs. Keyword research, rank tracking, competitor analysis, content gap analysis, on-site audits, the list goes on and on. It provides a huge wealth of data at your fingertips so that you can make smart, educated decisions when it comes to your SEO strategies. Their customer support is top-notch, and their support library/videos are fantastic.
What is your favorite aspect of this product?
As a digital marketing agency we use plenty of tools for SEO - we tried Ahrefs after leaving a competitor due to a lack of data, and we found that Ahrefs provided us not only more data for our keyword and backlink research, but more robust and insightful data. Ahrefs helped us to find some of our best back linking opportunities to beat out the competition.
What do you dislike most about this product?
It is hard to dislike anything about Ahrefs. If I had to pick one, I guess it would be the fact that there isn't a Local SEO search grid. We use a different platform for that, but if Ahrefs added that, we would buy in immediately.
What recommendations would you give to someone considering this product?
Take your time to read the documentation and watch tutorial videos. Ahrefs is no different than the other platforms in the marketplace, they are very large and overwhelming. There are a lot of choices, options, configurations. But if you take your time to learn how to do what exactly you are looking to accomplish, you will find that it is one of the easier SEO programs out there.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
