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Ahrefs Logo Award Winner Product Badge
Ahrefs Pte. Ltd

Ahrefs

Composite Score
8.7 /10
CX Score
8.8 /10
Category
Ahrefs
8.7 /10

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details


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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

88 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

2% Negative
4% Neutral
94% Positive

Pros

  • Fair
  • Enables Productivity
  • Efficient Service
  • Saves Time

Feature Ratings

Average 83

Backlink Tools

87

Keyword Research

87

Competition Analysis

86

Holistic Visibility Tracking

83

On-Page Tracker/Optimization

83

Analytics and Reporting

82

Rank Tracking

82

Change Tracking

81

Local SEO

80

Auditing

80

Content Optimization

78

Vendor Capability Ratings

Average 82

Breadth of Features

86

Quality of Features

86

Ease of Implementation

84

Usability and Intuitiveness

84

Business Value Created

84

Product Strategy and Rate of Improvement

82

Ease of Data Integration

81

Ease of IT Administration

80

Availability and Quality of Training

80

Ease of Customization

80

Vendor Support

75

Ahrefs Reviews

Leandro M.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Ahrefs, excellent SEO tool, but its cost is high.

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

It is intuitive and straightforward to use, the user interface is clean and uncluttered, Ahrefs is ideal for competitive research, its technical SEO tools are practical and extremely powerful, significantly improving a website's search relevance, it has a massive link database, it also provides solid backlink opportunities, and it has excellent support.

What is your favorite aspect of this product?

It allows us to monitor our search performance and also track specific keywords that are very valuable to us as a company; however, what I like the most is the backlinks feature because it allows us to check the competitor's link profile and track the backlinks that are established; also, the customer service is fast and responsive.

What do you dislike most about this product?

It is not ideal for optimizing specific pieces of content, I think this feature should be improved, and its cost reduced, as it is a bit high.

What recommendations would you give to someone considering this product?

Ahrefs is a critical tool for locating high-quality backlinks, planning and tracking your SEO performance, and keyword research; you can see which keywords you are ranking for and follow which keywords your competitors are ranking for. If your organisation has a website and relies heavily on organic traffic, Ahrefs is an excellent tool to use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hector M.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

"Ahrfs, excellent product for web analytics".

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

It is versatile and easy to master, it is customizable, it is constantly updated, it has an extensive database of keywords, its SEO tools are powerful, it has a very active user community, and its support is good.

What is your favorite aspect of this product?

Its multiple options to quickly acquire and understand data, plus it allows you to formulate viable strategies to advance your SEO efforts, the integrated content gap analysis process is compact, and what I find most interesting about Ahrefs is that it provides detailed keyword research with volume, CPC and all other details, plus it facilitates keyword or link ranking, posts, competitor articles by word count and among others the dynamism of its community and support.

What do you dislike most about this product?

This is the only tool I have used for the improvement of SEO strategies, and there is nothing that I dislike; in its measure, I want to emphasize that it has comprehensive training available, the platform is easy to use, and its support system is excellent, this tool is quite useful, and the benefits you get from it are many.

What recommendations would you give to someone considering this product?

Ahrefs is perfect for creating link profiles for websites and tracking records over time. For SEO purposes, Ahrefs is simply the best on the market. It has the best backlink data, and its data analysis is excellent. Ideal for quickly finding SEO opportunities, it also has a very active and ambitious user community that is available for any query, and its support is timely and effective.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alish P.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Excellent Solution For SEO & Link Building Work

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Constructing outreach and PR plans, analyzing media and blog data, being inspired by content ideas for outbound marketing, and finding anchors for outreach blog articles are just a few examples of the work you will be doing. Over the past two quarters, we've seen a nearly 300 percent boost in visitors to our website using Ahrefs. To go from point A to point B in our SEO strategy we have figured out which keywords our rivals are targeting and what helps them rank for those phrases. We also know how much work we need to put in and what actions to take next to get there. This technology allows me to do so in a more efficient manner.

What is your favorite aspect of this product?

SEO tool Ahrefs provides the most comprehensive information on the performance and statistics of your digital presence's search engine optimization. Ahrefs provides you with numerous choices for acquiring and understanding your data, as well as formulating a strategy to further your SEO efforts. I particularly like Ahrefs' backlink database, search engine performance analysis, and competition analysis. In addition, I appreciate the toolbar, which gives a wealth of useful information while conducting research on the site. Ahrefs is the only tool we've used for more than three years.

What do you dislike most about this product?

Ahrefs has a severe learning curve, which is its sole drawback. First, a few new members of my team do not accept it, due to the interface's extreme incongruity and difficulty in understanding. There is no content optimization solution available to them, despite the fact that they have everything they need to develop one.

What recommendations would you give to someone considering this product?

I am suggesting this program to everyone who is interested in keyword research and link development. It will take some time to master Ahrefs' lessons and guidelines, but it will be worth it in the end. And don't forget to check out the Ahrefs blog - these folks post some extremely interesting and well-written pieces. As a last word of warning, Ahrefs should only be used if you are confident that it will benefit your SEO efforts. Do your homework before you start using Ahrefs. If you don't, you'll be lost even with the greatest plan they have to offer and will have to pay for further training.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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