This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.6 /10

CX Score

8.6 /10

83 Reviews Write a Review

What is Ahrefs?

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

Filter By

2024 Data Quadrant Gold Medalist

Latest Award, 2024

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

87 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

4% Negative

6% Neutral

90% Positive

Pros

Enables Productivity
Reliable
Fair
Performance Enhancing

Feature Ratings

Average 83

Backlink Tools

Competition Analysis

Keyword Research

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support

Ahrefs Reviews

Ruby G.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

A must have seo tool for online marketing

Likeliness to Recommend

7 /10

What differentiates Ahrefs from other similar products?

The primary benefit of using a keyword research tool such as Ahrefs is that it allows you to see the keywords people are using to find your site. This can give you an idea of which keywords are working and which are not. It can also show you if there are any gaps in your search optimization strategy.

What is your favorite aspect of this product?

Ahrefs gives you access to more data than you would otherwise have. This includes things like how many people are searching for certain keywords, how long they’ve been doing so, and how much traffic they generate. This can help you to refine your SEO strategy and make sure that you’re targeting the right keywords. It can also help to identify any areas for improvement so that you can address them head-on before it’s too late.

What do you dislike most about this product?

Its expensive and doesn't have features for paid marketing

What recommendations would you give to someone considering this product?

It can be a little confusing to know where to start when it comes to SEO, so if you’re new to the game, Ahrefs can be really useful

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Preetika T.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2022

Perfect competitive analysis tool

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

Backlinks indexing dates. Content gap better than semrush Better UI

What is your favorite aspect of this product?

Audit feature

What do you dislike most about this product?

Cost🙂 It is evident that for basic version I could opt only 5 projects there.

What recommendations would you give to someone considering this product?

In depth Insight on industry competition

Pros

Helps Innovate
Continually Improving Product
Client's Interest First
Over Delivered

Bohuslava Z.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Must-have tool if you do marketing

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

All-in-one solution

What is your favorite aspect of this product?

Backlink chacker, true love

What do you dislike most about this product?

Price, quite expensive

What recommendations would you give to someone considering this product?

Try to use the trial and definitely backlink checker

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

How We Deliver

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Ahrefs Ratings

88 Likeliness to Recommend

87 Plan to Renew

2 Since last award

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ahrefs Reviews

Ruby G.

A must have seo tool for online marketing

Likeliness to Recommend

Pros

Preetika T.

Perfect competitive analysis tool

Likeliness to Recommend

Pros

Bohuslava Z.

Must-have tool if you do marketing

Likeliness to Recommend

Pros

Most Popular Ahrefs Comparisons

Semrush

Surfer SEO

Moz Pro

Serpstat SEO

SE Ranking

Conductor Intelligence

Title

2
Since last award

Feature Ratings

Backlink Tools

Competition Analysis

Keyword Research

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support