This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-877-281-0480 (US/CAN) or
+1-519-936-2659 (International)

Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.6 /10

CX Score

8.6 /10

83 Reviews Write a Review

What is Ahrefs?

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

Filter By

2024 Data Quadrant Gold Medalist

Latest Award, 2024

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

87 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

4% Negative

6% Neutral

90% Positive

Pros

Enables Productivity
Reliable
Fair
Performance Enhancing

Feature Ratings

Average 83

Backlink Tools

Competition Analysis

Keyword Research

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support

Ahrefs Reviews

Shivam S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Great Product

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

easy to use

What is your favorite aspect of this product?

Its usability

What do you dislike most about this product?

nothing much important

What recommendations would you give to someone considering this product?

Highly Recommended

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mohammad A.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2023

The All in One Master Tool in SEO Industry

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Clean interface and useful features.

What is your favorite aspect of this product?

Ahrefs can bring huge date to analyze

What do you dislike most about this product?

Costing could be little lower.

What recommendations would you give to someone considering this product?

If you want to do a SEO project successfully, afrefs gonna help you in a very robust way. I strongly believe you'll be happy after using this awesome tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Maurice H.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Solid SEO tool, but a bit pricey.

Likeliness to Recommend

7 /10

What differentiates Ahrefs from other similar products?

Ahrefs is a complete platform for SEO specialists. It offers a professional toolset with the most common SEO tools needed for all website rankign tasks. In terms of difference, they offer pretty much the same as most SEO tools, with the exeption of the power that lies behind their functions. Some tools simply work a bit better, have better filters or give better/different results.

What is your favorite aspect of this product?

At this moment I use them in combination with other SEO tools, and the main feature I like about it is the ranking alerts. They give great results with many details, needed for any optimizations to my(or my clients) websites.

What do you dislike most about this product?

There is nothing much to dislike, other than the hidden (paid) functions in the free tier. I feel like a small snippet of presenting the tools could help to win people over to their software.

What recommendations would you give to someone considering this product?

As they offer a free tier, there is really no excuse to leave them behind. Create an account and start working with the tools they provide you. For small businesses or beginner bloggers, they offer a good overview of your SEO scores, what to improve and what to focus on. You won't be disappointed :-)

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

How We Deliver

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Ahrefs Ratings

88 Likeliness to Recommend

87 Plan to Renew

2 Since last award

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ahrefs Reviews

Shivam S.

Great Product

Likeliness to Recommend

Pros

Mohammad A.

The All in One Master Tool in SEO Industry

Likeliness to Recommend

Pros

Maurice H.

Solid SEO tool, but a bit pricey.

Likeliness to Recommend

Pros

Most Popular Ahrefs Comparisons

Semrush

Surfer SEO

Moz Pro

Serpstat SEO

SE Ranking

Conductor Intelligence

Title

2
Since last award

Feature Ratings

Backlink Tools

Competition Analysis

Keyword Research

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support