This content is currently locked.

Your current McLean & Company subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-877-281-0480 (US/CAN) or
+1-703-544-9513 (International)

Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.7 /10

CX Score

8.8 /10

101 Reviews Write a Review

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

88 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

3% Negative

4% Neutral

93% Positive

Pros

Fair
Enables Productivity
Efficient Service
Saves Time

Feature Ratings

Average 82

Backlink Tools

Keyword Research

Competition Analysis

Holistic Visibility Tracking

On-Page Tracker/Optimization

Analytics and Reporting

Rank Tracking

Change Tracking

Auditing

Local SEO

Content Optimization

Vendor Capability Ratings

Average 82

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Translation missing: en.product_page.ratings.score 7.7

View Ahrefs in this category (opens in a new tab)

Ahrefs Reviews

Bùi H.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

First SEO tool everyone need to know

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Ahrefs has a unique metric called Ahrefs Rank, which ranks all the websites in the world based on their backlink profile strength. This can help you identify the most authoritative and influential websites in your niche, as well as the potential link opportunities.

What is your favorite aspect of this product?

Ahrefs has a site audit tool that helps you identify and fix the technical and SEO issues on your website.

What do you dislike most about this product?

Ahrefs do not have tools for Social tracking

What recommendations would you give to someone considering this product?

Use Ahrefs regularly to monitor your SEO progress and optimize your website and content. You can also use Ahrefs to spy on your competitors and learn from their strategies.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Garit B.

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Great product, easy to use! My go-to SEO software.

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Ahrefs' backlink index is way more inclusive, from what I've seen. I also use them for keyword research, SERP analysis, and competitor domain analysis.

What is your favorite aspect of this product?

It's user-friendly. I've been using it for years. Their help content is amazing. Learning to use new features is usually extremely easy.

What do you dislike most about this product?

The cost. They keep raising the price. Once upon a time you could get it for $50/month, then $99/mo, and now they're trying to squeeze out the lowest tier to an even higher price point. They are risking losing huge chunks of their customer base to go after enterprise! Feature-wise, their technical analysis tool sucks. I use Screaming Frog for that, and if I didn't, I would use anything other than Ahref's technical crawler. But most of the other product features are great.

What recommendations would you give to someone considering this product?

If you do SEO, you need it. Very useful. Way better than SEMrush, in my opinion.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2023

A Tool to Track Website Growth & Performance

Likeliness to Recommend

10 /10

Pros

Reliable
Enables Productivity
Efficient Service
Effective Service

How We Deliver

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

88 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Bùi H.

First SEO tool everyone need to know

Likeliness to Recommend

Pros

Garit B.

Great product, easy to use! My go-to SEO software.

Likeliness to Recommend

Pros

A Tool to Track Website Growth & Performance

Likeliness to Recommend

Pros

Most Popular Ahrefs Comparisons

Semrush

Surfer SEO

Conductor

Moz Pro

Serpstat

Screaming Frog SEO Spider

Title

1
Since last award

1
Since last award

Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

Holistic Visibility Tracking

On-Page Tracker/Optimization

Analytics and Reporting

Rank Tracking

Change Tracking

Auditing

Local SEO

Content Optimization

Vendor Capability Ratings

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support