What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Javeed Akthar S.
- Role: Operations
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted May 2024
Best in the industry
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Standard quality
What is your favorite aspect of this product?
Cloud storage
What do you dislike most about this product?
Cost is bit high coparied to oter tools
What recommendations would you give to someone considering this product?
Go ahead but it bit costly
Pros
- Effective Service
- Respectful
- Acts with Integrity
- Over Delivered
Cons
- Vendor Friendly Policies
- Less Caring
- Vendor's Interest First
Manoj T.
- Role: Operations
- Industry: Shipping
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2023
Overa Good Software with Excellent Feature
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Integration with other Adobe solutions: As part of the Adobe Marketing Cloud, Adobe Campaign seamlessly integrates with other Adobe products like Adobe Experience Manager, Adobe Analytics, and Adobe Target, providing a comprehensive marketing ecosystem.
What is your favorite aspect of this product?
Analytics and reporting: Adobe Campaign provides insights into campaign performance, allowing marketers to measure the effectiveness of their efforts and make data-driven decisions.
What do you dislike most about this product?
Nothing to dislike as per my knowledge and experience.
What recommendations would you give to someone considering this product?
I would like to highly recommend people and business owner to use this software..
Pros
- Trustworthy
- Effective Service
- Transparent
- Helps Innovate
Gustavo F.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
multiple marketing strategies
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a program that throughout the time I have used it for the benefit of the company, I have been able to apply endless marketing strategies and view all the status of my clients in real time on my screen. This program is one of those that I use it more in the advertising field since it is implemented through all the platforms on the web where my clients are located, one of the clearest examples is my email,
What is your favorite aspect of this product?
The most powerful reason that I like about this program is the great impact that my income and sales of my company receive, this program has been a guarantee to influence all our clients to trust us, the technology of this program allows me to send and at the same time managing different experiences through different channels making my work much more complete and having mastery in different areas of contact with each of my clients, it is fascinating how Adobe Campaign gives each of its users the opportunity to study each of your clients and friendly companies individually with the aim of starting a future business relationship.
What do you dislike most about this product?
I am very surprised by the complexity of this program, that is why it is very important to take the initiative to train yourself to have the right knowledge that allows you to fully master each of the functions of this program, it can be a challenge when the developer wants to integrate it in a way organic with other systems.
What recommendations would you give to someone considering this product?
This program is one of the most effective for sending and creating multiple marketing campaigns through company emails, sufficiently personalized to the taste and specifications of each of our clients. This is one of the best programs that I recommend in this area is certainly worth having in our
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
