What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Email Marketing Automation
Marketing Asset Management
Marketing Master Data Management
Mobile Marketing Management
Multivariant Testing
Social Media Marketing Management
Marketing Project Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Usability and Intuitiveness
Vendor Support
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Adobe Campaign Reviews
Clare J.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: Business Leader or Manager
Submitted Aug 2024
From Leads to Loyalists: Adobe Campaign in Action.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has been a game-changer in our marketing strategy, allowing us to craft highly personalized, multi-channel campaigns that feel as targeted as our treatments. Its deep integration with the rest of the Adobe Experience Cloud, giving us a seamless flow of data and insights across our various marketing channels is awesome.
What is your favorite aspect of this product?
One of the features that really stands out is the dynamic content customization. We can easily tailor email content to different audience segments without having to create separate campaigns from scratch. This not only saves time but also ensures that our communications are always fresh and relevant.
What do you dislike most about this product?
It can be a bit overwhelming at first, especially if you're not already familiar with the Adobe ecosystem.
What recommendations would you give to someone considering this product?
Adobe Campaign has undeniably made a positive impact on our marketing efforts at T Therapeutics. The ability to create personalized, automated campaigns has freed up our team to focus on strategy and creativity rather than getting bogged down in the nitty-gritty of campaign management.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ramaseshan N.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Best Campaign tool in the Market
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ved Prakash J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Nice but could do better.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Its features and width of software integrations
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
Costly but a lot of nice features
What recommendations would you give to someone considering this product?
Go for it.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service