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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Laura M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2021
An indispensable marketing ally.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Active user community, solid consulting, recognition and reliability of the service, constant innovation, better revenue growth strategies, it leverages multiple marketing channels, impact and conversion analysis. Campaign automation in social networks is also a strength.
What is your favorite aspect of this product?
It has been an excellent help for profile segmentation, emailing, behavioral setup, SMS, among other beneficial marketing activities, making lead generation and lead growth easier. I find the workflow setup easier with Adobe Campaign than with other tools I have tried, and it is based on the criteria we provide. In general terms, it is perfect for making professional and above all customizable emails which can be adapted to creative needs, internal coding, work with agencies or partners. It manages very well the particular offers for clients, and the control panel offers tracking, it has everything you need.
What do you dislike most about this product?
I don't have frequent problems, however the trigger campaigns are not intuitive.
What recommendations would you give to someone considering this product?
If you are familiar with other Adobe products, this is perfect. And well, if you're not it's not a problem either, it doesn't require much training to use it, however having other Adobe tools makes this marketing tool even more efficient and cost effective.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Tiana M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Aug 2021
Fantastic Email Marketing Product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has great features for organizing email marketing as compared to other similar products in my experience.
What is your favorite aspect of this product?
Launching email marketing campaign is easy using this great platform. We are able to update our customers regularly on changes on our products and new services. The user interface is flexible and easy to learn how it operates.
What do you dislike most about this product?
I have not disliked anything from the operation of this great platform.
What recommendations would you give to someone considering this product?
Email Campaigning can easily be tackled with the use of this great platform in any business enterprise.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Client Friendly Policies
Maliha S.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2021
features disappoint, data tracking is not easy
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It doesn't get stuck very easily
What is your favorite aspect of this product?
I like the UI and the ease of integration
What do you dislike most about this product?
The data tracking is hard
What recommendations would you give to someone considering this product?
Buy it but just as a trial
Pros
- Reliable
- Performance Enhancing
- Inspires Innovation
- Continually Improving Product
Cons
- Commodity Features
