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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Gatitu M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Email Marketing Made Easy
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
When it comes to email marketing campaigns, Adobe Campaign is unique in that it makes both email marketing and automation easy. It makes it easy to view and track campaign success. With this software, you can leverage customer data to make your campaigns a success.
What is your favorite aspect of this product?
I like that Adobe Campaign is multi-purpose - handles both email marketing and marketing automation. I like that using Adobe Campaign is easy and you can view and compare different aspects on one display. Tracking success and getting reports and insights is easy.
What do you dislike most about this product?
No bad experiences with Adobe Campaign. It has been an amazing marketing tool.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign for both email automation and email marketing. The software offers great features and has proved to be a capable marketing tool. It is affordable too.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Inspires Innovation
Jackson W.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2022
Email marketing made easier with Adobe Campaign.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
When it comes to email marketing, Adobe Campaign is the best software to choose. It makes our work more easier and efficient by allowing us to collaborate with clients from anywhere anytime. Adobe Campaign supports powerful and easy-to-use features that allow you to market your products and services globally.
What is your favorite aspect of this product?
One of the things I like most about Adobe Campaign is its usability, simplicity and flexibility. It is a straightforward application that allows you to create multiple professional campaigns and instantly send them. I like the ability to manage email lists, send outbound emails and personalize emails. The interface is user-friendly and intuitive thus making it simple to learn and use.
What do you dislike most about this product?
Since i started using Adobe Campaign, we have never thought of switching to another application since it meets all our marketing requirements.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best software for email marketing. It is safe, secure and fast. I recommend it to all companies.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Pamela M.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Jan 2022
An exceptional tool for email marketing.Very safe.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has helped us to improve our business by allowing us to collaborate easily and efficiently with our customers from different parts of the world. It allows us to market our products and services globally. It is simple, fast and easy to implement and use. I like the ability to create eye-catching campaigns and send them instantly.
What is your favorite aspect of this product?
Adobe Campaign supports powerful and easy to use features that allow you to interact with customers and business partners around the world. Since we started using it, it has boosted our business by allowing us to collaborate with clients from anywhere anytime across the world. Adobe Campaign has a responsive, smooth and clean UI which makes it easy to learn and use.
What do you dislike most about this product?
I can't remember anything that disappointed me while using Adobe Campaign. It is a straightforward application with great features that make it easy to market our products and services online thus saving us much time and money.
What recommendations would you give to someone considering this product?
Yes i highly recommend Adobe Campaign for email marketing purposes. It is a brilliant and amazing platform for online marketing. I recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
