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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.5 /10
CX Score
8.8 /10
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

87

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Kaikai M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

Email Marketing Made Easy With Adobe Campaign

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign makes marketing easy in that by using Customer data, the software makes it seamless to design, coordinate, and deliver customer campaigns that customers want. In addition, channeling these campaigns is easy as we ca do so via offline channels, emails and messages.

What is your favorite aspect of this product?

Adobe Campaign makes designing campaigns easy. Offers great features and supports multi channel delivery when campaigning. The software is affordable

What do you dislike most about this product?

New users will always have trouble understanding this software.

What recommendations would you give to someone considering this product?

I recommend Adobe Campaign more so for email marketing. It makes designing campaigns easy and also allows offline marketing. It's affordable and meets most online email marketing needs

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Erick M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

Fantastic and robust email marketing platform.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

In the market, you will find many softwares for email marketing but the best of them all is Adobe Campaign. One thing I like most about it is its affordability, accessibility and functionality. It is simple to get started with and even new users require no training. It is a fantastic and exceptional product that allows us to collaborate with clients and business partners around the world.

What is your favorite aspect of this product?

I like the ability to create multiple campaigns and send them instantly. It is a powerful and time saving application since it allows us to market our services online. I like the fact that Adobe Campaign comes at an affordable price thus making it affordable to all sizes of companies. It allows you to send outbound emails within few seconds, building and personalizing emails and easily manage email lists. Adobe Campaign customer support team is readily available.

What do you dislike most about this product?

Since i started using Adobe Campaign i have never experienced any challenging issues. In fact, it is an excellent and outstanding product for email marketing.

What recommendations would you give to someone considering this product?

To anyone considering Adobe Campaign, my advice to them is to go ahead and implement it since it is an excellent and outstanding solution for email marketing.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Alyssa G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

A multi-channel campaigns tool for marketers

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe has provided the best communications and interactions experience for customers of our company business with its enhanced capabilities of running and building remarkable emails and marketing campaigns for our company business. We get our visualized data analytics regarding the impact of our sales campaigns. Task distribution has become easy as well. It gives you the best control over your marketing activities at every step of your journey.

What is your favorite aspect of this product?

It provides us transparency into our business insights, the impact of our marketing campaigns, and our customer’s behavior, which help us better understand the market demands and drive sales effectively. All the personalization and customization tools are easily accessible. We are allowed to personalize our dashboard, overall, this platform has contributed a lot in increasing our business efficiency and productivity.

What do you dislike most about this product?

Its Customer support service is too slow in responding to the user’s queries so it only benefits those with technical skills.

What recommendations would you give to someone considering this product?

I suggest that this platform is suitable for those businesses where the marketing staff is familiar with coding and other technicalities of digital frameworks, otherwise all the time would be spent while learning about these technicalities.

Pros

  • Efficient Service
  • Effective Service
  • Helps Innovate
  • Reliable

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