What is Act-On?
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
2
Since last award
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Act-On?
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead and Contact Categorization
Lead Generation
Analytics and Reporting
Lead Distribution
Interaction Planning
Prospect Tracking
Omni-Channel Communication Tracking
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Ease of Data Integration
Ease of Customization
Ease of Implementation
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Act-On Reviews
Milena T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Hiren R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Optimizing email marketing
Likeliness to Recommend
What differentiates Act-On from other similar products?
It has played a major role in our sales because of the great connection we have with customers. It's a great marketing tool and one of the most comprehensive we've seen, so I can safely say we made the right choice.
What is your favorite aspect of this product?
Act-On has changed, innovated and optimized our email marketing work efficiently. I love the tool as a whole, it is intuitive, easy to use and has excellent functionalities and integrations that make our work and communication with our customers easier.
What do you dislike most about this product?
It is one of the best tools I have seen, however it still has some room for improvement, on the one hand the loading times should be faster and on the other hand, updating the interface, making some improvements could come in handy.
What recommendations would you give to someone considering this product?
It offers us optimal functionalities to take better advantage of email marketing, organize our customer funnel and have an active communication and meaningful connection with customers. In such a way, it has helped us to improve our relationship with our customers, optimize our campaigns and make them increasingly meaningful and profitable, have resources and integrations that improve our overall work and much more. Definitely, its use benefits our growing organization.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Nicole L.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Jan 2024
Incredible marketing automation tool.
Likeliness to Recommend
What differentiates Act-On from other similar products?
Its helpful and quick customer support is what sets it apart from competing programs. Among Act-on's many useful features is its ease of use in building various types of online content, such as landing pages, forms, email campaigns, newsletters, and more.
What is your favorite aspect of this product?
The user-friendliness of Act-on's email builder and data collection tools is its greatest strength, in my opinion. My coworkers on the Act-on team are always there to lend an ear and offer solutions to any issues or queries that may arise. Being able to take advantage of Act-on's intuitive interface on a regular basis is a huge time saver compared to other apps I've used.
What do you dislike most about this product?
One area of worry has been the platform's native reporting and analytics, especially with data aggregation. We used to have to manually aggregate a lot of data in order to measure efforts before the Data Studio tool was added. On the other hand, this has recently undergone substantial upgrades that demonstrate a recognition of the necessity to tailor reports.
What recommendations would you give to someone considering this product?
I recommend this application because to its ability to send several pre-drafted emails to a predefined list of recipients. Additionally, it offers the convenience of scheduling follow-up messages or alternate sending options for those who do not open the initial email. Act-On has a commendable reputation for successfully delivering emails to subscribers' inboxes, thanks to its efficient spam filtering and anti-spam techniques.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy