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Marketing Resource Management (MRM ) Software

Marketing Resource Management

What is Marketing Resource Management Software?

Marketing Resource Management (MRM) is a type of software that allows organizations to manage and optimize their marketing resources. MRM provides end-to-end capabilities for project tracking and management, budget allocation, asset management, and workflow orchestration.

Common Features

  • Marketing Asset Management
  • Marketing Project Management
  • Marketing Workflow Orchestration
  • Budgeting and Cost Allocation
  • Brand Tracking
  • Role-Based Access Controls
  • MarTech Ecosystem integration
  • Collaboration Capabilities
  • Marketing Analytics

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Top Marketing Resource Management Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Composite Score
8.2 /10
CX Score
8.4 /10

Wrike combines project management with a real-time workspace for collaboration, discussion, and document sharing. It provides online project management software to set up priorities and align your team to work faster and smarter across your organization.

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Trustworthy

Products below are ineligible for awards due to insufficient recent reviews

Composite Score
7.9 /10
CX Score
8.4 /10

Optimizely's leading content marketing platform helps marketers plan, create, distribute, and measure the impact of content efforts to drive real business results. Optimizely CMP streamlines your team’s content operations while surfacing insights to optimize and measure performance-focused content marketing programs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Planful, Inc.

Planful FP&A

Composite Score
7.8 /10
CX Score
7.8 /10

Planful is the leader in cloud-based financial applications for planning, consolidation, reporting, analytics and workforce planning.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Adobe Systems

Adobe Campaign

Composite Score
7.7 /10
CX Score
8.2 /10

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Composite Score
7.7 /10
CX Score
8.0 /10

Optimizes marketing to drive performance and revenue with an account-based marketing approach that puts the customer at the center of the engagement and drives seamless lead engagement from the moment you engage customers, then collaborate with sales to convert leads to revenue.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
7.7 /10
CX Score
7.9 /10

Bring your content together with one platform. Acquia DAM (Widen Collective) simplifies how your digital assets, product specs, and marketing copy are delivered to market. Keep your teams collaborating, coordinating, and in control of your brand across the content lifecycle.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
7.3 /10
CX Score
7.6 /10

Monday Marketer provides an all-in-one solution to manage your marketing and creative processes all while ensuring full collaboration along with your team and clients. Built on top of monday.com Work OS, Monday Marketer connects all aspects of marketing work in one collaborative space to build scalable and impact-driven business growth.

Pros

  • Helps Innovate
  • Enables Productivity
  • Inspires Innovation
  • Client's Interest First
IntelligenceBank

Intelligencebank DAM

Composite Score
7.2 /10
CX Score
7.3 /10

IntelligenceBank's Digital Asset Management platforms help you manage and collaborate on all your images, video and artwork - internally and with customers & agencies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Vya Systems

Vya

Composite Score
7.1 /10
CX Score
8.2 /10

Vya's marketing resource management system is a managed solution enabling you to advance your marketing operations. The system serves as an online marketing portal or marketing store enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
7.0 /10
CX Score
7.1 /10

Optimize your content operations with Percolate by Seismic and unlock the potential of your marketing department. Percolate is an Orchestration Hub that gives marketers the power to control all aspects of the marketing lifecycle. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Inhibits Innovation
  • Less Generous
  • Under Delivered