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Social Media Guide for HR

Unlock the full potential of social media in an ever-changing landscape.

Social media shapes how people find and do their work. However, the sheer volume of content and the multitude of social media applications makes it overwhelming to figure out HR's role in the social media landscape.

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  • Get on-demand project support
  • Get advice, coaching, and insight at key project milestones
  • Go through a Guided Implementation to help you get through your project
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Our Advice

Critical Insight

Social media isn’t just a passing trend – it’s here to stay. As the social media landscape rapidly evolves – with new platforms, features, and user behaviors – organizations must keep up or risk falling behind. For HR, it’s essential to have the right knowledge to navigate this dynamic landscape.

Impact and Result

HR must cut through the noise by identifying opportunities to use social media both internally and externally to align with organizational priorities.

Social Media Guide for HR Research & Tools

1. Attract external audiences

Provides an overview of how to use social media to enhance the employer brand, promote the EVP, and attract the right candidates to the organization.

HR Guide to Social Media
Case Studies: HR Guide to Social Media
Employer Brand Ideas Catalog

2. Engage internal audiences

Describes how to use social media internally to reinforce the desired culture, cultivate a collaborative work environment, market HR’s value, and boost communication.

3. Develop a social media plan for HR

Outlines best practices, considerations, and recommendations for developing a data-driven social media plan for HR that aligns with the broader organizational strategy.

HR Social Media Plan Working Document
Personal Social Media Acceptable Use Policy
Employee Ambassador Program Guide
Employee Ambassador Program Details and Guidelines
Editorial Calendar Template

Master Social Media

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How to complete this course:

Use these videos, along with the Project Blueprint deck above, to gain an understanding of the subject. Start with the Introduction, then move through each of the Course Modules. At the end of each Module, you will be required to complete a short test to demonstrate your understanding. You will complete this course when you have completed all of the course tests.

  • Number of Course Modules: 5
  • Estimated Completion Time: 1.5 hours

Learning Outcome

Identify short-, medium-, and long-term goals of a social media strategy, define HR’s role in social media for recruiting and employer branding, engage in social media content creation, and evaluate social media metrics to refine efforts.

Learning Objectives

By the end of this course, learners will be able to:

  • Identify short-, medium-, and long-term goals for HR’s social media efforts and determine metrics to assess these efforts.
  • Identify HR’s role in organizational social media.
  • Understand the competitor social media landscape.
  • Develop guidelines for how to create social media content.
  • Evaluate social media efforts against identified metrics.
  • Predict areas for future investment for long-term social media success.

All of our McLean Academy courses have closed captioning available. To turn this function on, click on the C.C. in the bottom right corner of the video screen and click "English" on the options that pop-up.

Course Modules

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Introduction

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Module 1

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Module 2

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Module 3

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Module 4

Social Media Guide for HR preview picture

About McLean & Company

McLean & Company is an HR research and advisory firm providing practical solutions to human resources challenges via executable research, tools, diagnostics, and advisory services that have a clear and measurable impact on your business.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your HR problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 3-phase advisory process. You'll receive 6 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Explore the use of social media for HR to attract external audiences
  • Call 1: Discuss opportunities to use social media to enhance HR's talent acquisition efforts.

Guided Implementation 2: Review opportunities for HR to use social media to engage internal audiences
  • Call 1: Discuss how to optimize social media in HR to reinforce the desired organizational culture.
  • Call 2: Explore strategies to use social media to market HR’s value to the organization.

Guided Implementation 3: Develop a social media plan for HR
  • Call 1: Identify HR's social media goals and metrics.
  • Call 2: Outline activities required to achieve HR's social media goals.
  • Call 3: Establish accountabilities and a timeline for social media management in HR.

Related Content: Talent Attraction

Search Code: 82189
Last Revised: December 4, 2024

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