Use the Market HR Workbook to:
- Examine HR's key audiences including their needs, experience with HR, awareness of HR's work, and perceptions of HR to craft segmented HR value proposition statements.
- Set goals to guide HR's efforts for marketing its value to each key audience.
- Record tactics selected for promoting HR's value.
- Set check-in points and record notes on progress made towards goals.
Use this guide to help increase awareness of HR's work and improve perceptions of HR across key audiences.