Develop a Social Media Plan for HR Storyboard

Author(s): Laura Ribadeneira, Amanda Caldas, Nicole Landsiedel, William Howard, Talia Speigel, Grace Ewles

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Social media has become an integral part of how businesses communicate with both customers and key talent. Potential candidates are highly informed and already have the ability to evaluate an organization before ever speaking with HR. Ensure accurate information is available and influence the conversation. This research will help you:

  • Determine social media direction and set goals.
  • Optimize the employer brand on social media.
  • Create a social media sourcing and direct outreach plan.
  • Evaluate metrics and refine your approach.

Use this storyboard to create a social media strategy for HR that boosts recruiting efforts and promotes the employer brand across social media channels.

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