About Sarah Birnbaum

Sarah Birnbaum is an analyst on the HR Research & Advisory Services team at McLean & Company, with interests in talent management, HR strategy, and organizational culture. She enjoys exploring how organizations can align talent and culture strategies to support employee and business success.

Prior to joining McLean & Company, Sarah gained experience in full-cycle human resources in the retail sector, managing recruitment, onboarding, training, and payroll. She also worked in marketing in the powersports industry, strengthening customer engagement and supporting client and dealer relationships.

Sarah holds a Bachelor of Business Administration from the Schulich School of Business at York University and a graduate certificate in Human Resources Management from George Brown College.