High-Impact Leadership: Train Managers to Craft Their Leadership Brand

Build a service-oriented leadership brand to differentiate capabilities and elevate professional influence.

Onsite Workshop

When managers don’t have a leadership brand or aren’t using their brand strategically:

  • Their brand isn’t consistent and is confusing for people to decipher.
  • Their brand doesn’t align with who they are or what they want to do, causing them to feel disengaged and unmotivated.
  • Their leadership potential is wasted or misdirected.
  • They try to be all things to all people, and exhaust themselves managing different stakeholders.
  • The organizational leadership brand suffers.

When managers have an expertly crafted and evident leadership brand:

  • They are engaged and motivated.
  • They are able to work more collaboratively with their peers.
  • They stay with the organization longer.
  • They feel passionate about their work.
  • The organizational leadership brand is strengthened.

Module 1: Train Managers to Craft Their Leadership Brands

The Purpose

  • Understand the significance of having a leadership brand and how it differs from a traditional personal or organizational brand.
  • Craft individual manager brands using the key elements that comprise an optimal branding statement.
  • Validate brands with others so that participants can refine and perfect their brands.
  • Learn how to live the brand, and communicate it to different audiences.

Key Benefits Achieved

  • Clarifies the purpose of the training and helps to set goals.
  • Creates optimal branding statement, using the four key elements that make it relevant to both the individual and the organization.
  • Helps ensure the branding statement is authentic and organizationally aligned.
  • Participants will move beyond the training and apply their brand in their daily routine.

Activities: Outputs:
1.1 Understand leadership branding
  • SWOT analysis
1.2 Craft a leadership brand
  • Compelling leadership brand statement
1.3 Validate the leadership brand
  • Refined and validated brand statement
1.4 Live the leadership brand

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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