Solving Problems Using Design Thinking

Design thinking is not just for engineers or product designers. The principles of design thinking, a problem-solving approach developed by IDEO, can be applied to many business and creative pursuits. By focusing on end users needs and what will impact their experience, design thinking can help you identify and resolve end-user issues rather than make assumptions and potentially miss the mark. In this video you will:

  • Learn how design thinking applies to different contexts.
  • Review the stages of design thinking and its iterative approach.
  • Begin to adopt a user-centric mindset to problem solving.

Looking for more? Check out McLean & Company’s Design the Employee Experience and Redesign the Candidate Experience blueprints.

Guest Speaker

Sid Wilson

Sales Director