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ZoomInfo

Zoominfo Operations

Composite Score

8.0 /10

CX Score

8.2 /10

39 Reviews Write a Review

What is Zoominfo Operations?

Automate revenue operations from data to action Maintain clean CRM data, automate lead routing, and trigger workflows based on buying signals and business logic with ZoomInfo Operations.

Company Details

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Awards & Recognition

Zoominfo Operations won the following awards in the Data Quality category

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Product Impact

Latest Award, 2025

2 Top Rated Capabilities

1 Top Rated Features

2025

Service Experience

2024

3 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Conflict Resolution

2023

2023 Data Quadrant Champion

2023

4 Top Rated Capabilities

4 Top Rated Features

2023

Conflict Resolution

2022

2022 Data Quadrant Champion

2022

4 Top Rated Capabilities

5 Top Rated Features

2022

Zoominfo Operations Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoominfo Operations.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

77 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoominfo Operations?

9% Negative

1% Neutral

90% Positive

Pros

Enables Productivity
Saves Time
Reliable
Security Protects

Feature Ratings

Average 80

Data Source Connectivity

Data Matching

Data Cleansing

Record Deduplication

Data Profiling

Data Monitoring and Administration

Dashboard

Data Enrichment

Record Management

Geocoding

Reporting Components

Vendor Capability Ratings

Average 81

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Zoominfo Operations Reviews

Harshit B.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

It was a good feedback form

Likeliness to Recommend

8 /10

What differentiates Zoominfo Operations from other similar products?

It gives us a feature as Intent and technology attributes Which no other platforms provides.

What is your favorite aspect of this product?

Provides all the major information about companies

What do you dislike most about this product?

Nothing as if now

What recommendations would you give to someone considering this product?

Please use this platform because it is good for profiling

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Effective Service

Anand B.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

It's is very user friendly and helpful

Likeliness to Recommend

9 /10

What differentiates Zoominfo Operations from other similar products?

It is very user friendly

What is your favorite aspect of this product?

Navigation and user interface is very good and easy

What do you dislike most about this product?

Sometimes it's not working properly

What recommendations would you give to someone considering this product?

Regular updates and different data and time range will be good

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sharthak A.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Fantastic product, really impressed

Likeliness to Recommend

8 /10

What differentiates Zoominfo Operations from other similar products?

The refresh of database of the key information which keeps the sales team updated.

What is your favorite aspect of this product?

How it helps to identify the relevant information

What do you dislike most about this product?

Costlier and less interactive ui

What recommendations would you give to someone considering this product?

For every sales team, must have this.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

How We Deliver

Events

Zoominfo Operations

What is Zoominfo Operations?

Company Details

Need Assistance?

Awards & Recognition

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

Zoominfo Operations Ratings

86 Likeliness to Recommend

97 Plan to Renew

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Zoominfo Operations?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Source Connectivity Includes abiity to connect to a wide selection of data source types and systems.

Data Matching Includes fuzzy matching, data comparison, and data merging.

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling, such as address standardization and the correction of known invalid values.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Profiling Includes statistical analysis of data values to evaluate the frequency, distribution and completeness of data.

Data Monitoring and Administration Includes ability to continuously monitored data quality rules, as well as generate alerts to notify data stewards when they need to address an issue.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources.

Record Management Includes ability for Data stewards to monitoring data quality, taking action to determine the root cause of flagged issues and recommending remediation actions.

Geocoding Includes geo-referencing, address validation and verification, data mapping, and data append.

Reporting Components Lightweight controls and components that are easily embeddable and reusable. Integration with common apps such as Word, Excel, etc.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Zoominfo Operations Reviews

Harshit B.

It was a good feedback form

Likeliness to Recommend

Pros

Anand B.

It's is very user friendly and helpful

Likeliness to Recommend

Pros

Sharthak A.

Fantastic product, really impressed

Likeliness to Recommend

Pros

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Feature Ratings

Data Source Connectivity

Data Matching

Data Cleansing

Record Deduplication

Data Profiling

Data Monitoring and Administration

Dashboard

Data Enrichment

Record Management

Geocoding

Reporting Components

Vendor Capability Ratings

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement