What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
95 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Sales Intelligence & Conversion Rates
Auto-Responders
Contact Database
Campaign Management
Basic Reporting and Analytics
Surveys and Polling
Content Authoring
Segmentation
Dynamic Content
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Quality of Features
Breadth of Features
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
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Zoho Campaigns Reviews
Carmealy M.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Nov 2020
This platform improves email marketing.
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
It tends to be more precise when a metric is needed to understand customers and select the target audience. This is a better solution for campaigns since it allows a better control in the management and a more precise analysis for the constant taking of decisions within the company about the marketing strategies.
What is your favorite aspect of this product?
I can perform A / B tests without any problem and can see the results through a detailed graphical representation. Take a clearer view of the impact you have had on customers and potential customers. I can integrate them with all Zoho tools for better complementation. I can practically create a campaign in a very short time and publish it instantly, in addition the workflow is highly optimized helping this to understand how to really market and improve your relationship with customers through email marketing tracking.
What do you dislike most about this product?
This platform may have a problem and it is the learning stages since it can be a bit confusing when using it for the first time, on many occasions I had to contact support to solve my doubts, which they attended to me very satisfactorily. However, the platform in general terms is very stable and comfortable to use.
What recommendations would you give to someone considering this product?
Personally, it works well, meets expectations and goes hand in hand with Zoho CRM which for me allows me to do a more complete marketing than other platforms.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
